# HoteLeisure Clothing lines take cues from the hospitality industry. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jan 9, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/hoteleisure ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the HoteLeisure trend? **HoteLeisure:** As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike. ## The consumer insight behind the HoteLeisure trend Over the last ten years or so, travel has increasingly become an activity that consumers express themselves through and identify with, especially with regard to the luxurious elements of travel. With this has come a desire to bring in those elements of escapism and relaxation into one's daily life as a means of practicing wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 22 to Dec 28, 2018 - Published: Jan 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the HoteLeisure trend ### Travel-inspired clothing lines Fashion is taking cues from the hospitality industry, with hotel and resort-inspired clothing lines aimed to cater to consumers' desires for escapism and luxury-themed experiences. ### Staycation-focused product lines In the era of busy schedules and work burn out, there is a growing need for staycations, leading to the rise of staycation-focused product lines that revolve around the theme of relaxation and comfort. ### Celebrity-endorsed, affordable comfort items Celebrity-branded comfort items, such as Justin Bieber's $5 slippers, offer a new low-cost pricing model for celebrity-endorsed merchandise, targeting young consumers who want to engage with celebrities without breaking the bank. ## What the HoteLeisure trend means for industry ### For Hospitality industry Hospitality industries can partner with fashion and lifestyle brands to offer branded clothing and products that embody the brand's theme, such as resort-inspired clothing or vacation-ready accessories and products. ### For Fashion industry Fashion industry insiders can leverage the trend and partner with hospitality brands or develop their own lines of travel-inspired clothing, accessories, and other products to target consumers seeking to embody a luxurious lifestyle. ### For Crossover brand partnerships Collaboration is key, as evidenced by successful brand crossovers, such as Gucci and Chateau Marmont, which offer consumers luxury-focused clothing and other items that reflect the sophistication of both the fashion and hospitality industries. ## Workshop question What adjacent industries could your brand incorporate into a new product or service? ## Trend signals for HoteLeisure Trend score 3.1 out of 10, from popularity 34%, activity 50%, freshness 8%. - Popularity: 34% - Activity: 50% - Freshness: 8% ## Examples of the HoteLeisure trend 4 featured examples from Mar 22 to Dec 28, 2018. - [Hotel-Branded Luxe Fashion Collaborations](https://www.trendhunter.com/trends/chateau-marmont-la): Chateau Marmont LA Partners with Gucci for a New Range (Category: Pop Culture) Implication: Luxury hospitality businesses can leverage their guest experience and brand to partner with luxury fashion brands, and expand their reach to other sectors in the luxury market. - [Celebrity-Designed House Slippers](https://www.trendhunter.com/trends/justin-biebers-slippers): Justin Bieber's Slippers Were Released by His Brand, Drewhouse (Category: Pop Culture) Implication: Fashion brands can collaborate with celebrities to develop affordably priced clothing and accessories lines, capitalizing on the demand for celebrity-branded products. - [Nautically Themed Kids Clothes](https://www.trendhunter.com/trends/hotel-bonheur): tinycottons' New Hotel Bonheur Line is Perfect for the Summer (Category: Life-Stages) Implication: Brands can disrupt the children's clothing industry by creating new lines that prioritize function, comfort and fun summer designs. - [Staycation-Inspired Clothing Lines](https://www.trendhunter.com/trends/kakao-friends-hotel): Kakao Friends' Hotel Collection Encourages You to Stay Indoors (Category: Fashion) Implication: Fashion brands can capitalize on the staycation trend and create clothing lines that prioritize comfort and relaxation. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)