# Hotel Textile Sustainable hotel rooms feature eco-friendly textiles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 19, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hotel-textile ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Hotel Textile trend? **Hotel Textile:** Given the impact of the hospitality industry on the environment, hotel brands are aiming to be more sustainable. Some businesses in this space are incorporating eco-friendly bedding into their rooms in order to reduce their impact. ## The consumer insight behind the Hotel Textile trend Sustainability is becoming an increasingly important purchase motivator for consumers as the impact of climate change becomes more apparent. Since completely overhauling one's life to be sustainable isn't accessible for the average consumer, most turn to small changes that don't inconvenience the lifestyles they're accustomed to. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 11 to Jul 20, 2022 - Published: Jul 19, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hotel Textile trend ### Eco-Friendly Hotel Textiles The use of ecologically and environmentally friendly hotel textiles is gaining traction due to increased concerns about sustainability. Hotels can explore sourcing textiles made out of recycled materials or organically grown cotton. ### Sustainable Hotel Room Amenities Hotels are incorporating eco-conscious amenities in their hotel rooms to create a more sustainable experience for guests. This includes providing guests with access to filtered water, refillable toiletries, and water-reducing shower heads. ### Sustainability Collections Hospitality companies are offering sustainable textile collections, made from recycled materials or organically grown cotton, to cater to the growing demand for sustainable products in the industry. This presents an opportunity for textile manufacturers and suppliers to produce eco-friendly textiles for the hospitality industry. ## What the Hotel Textile trend means for industry ### For Textile Manufacturing Textile manufacturers have the opportunity to create and supply eco-friendly textile materials made out of recycled plastic or organic materials to the hospitality industry. ### For Hospitality Hotels can leverage sustainable textile products to differentiate themselves from their competitors and cater to the growing demand for sustainable experiences. ### For Environmentalism The demand for sustainability, carbon neutrality, and environmental safety is increasing. Companies can leverage sustainable practices and eco-friendly materials to attract potential customers that prioritize eco-friendliness. ## Workshop question How could your brand prioritize more effective forms of sustainability? ## Trend signals for Hotel Textile Trend score 5.1 out of 10, from popularity 67%, activity 75%, freshness 12%. - Popularity: 67% - Activity: 75% - Freshness: 12% ## Examples of the Hotel Textile trend 4 featured examples from Jul 11 to Jul 20, 2022. - [Fully Sustainable Textile Collections](https://www.trendhunter.com/trends/resuinsa): Resuinsa Showcased a 100% Sustainable Hotel Room (Category: Eco) Implication: The hospitality industry can benefit from investing in sustainable collections to meet consumer expectations and reduce their environmental impact. - [Sustainable Hotel Textiles](https://www.trendhunter.com/trends/liv-interior): liv interior Offers Beautifully Handcrafted, Eco-Friendly Hotel Items (Category: Eco) Implication: Hotels and resorts that prioritize sustainability and eco-friendliness can attract environmentally-conscious travelers. - [Environment-Focused Hotel Amenities](https://www.trendhunter.com/trends/voco-auckland-city-centre): voco Auckland City Centre Launches in Auckland, New Zealand (Category: Eco) Implication: Incorporating eco-conscious design features and smart technology in hotels can help attract environmentally-conscious and tech-savvy travelers. - [Eco-Friendly Hotel Bed Sheets](https://www.trendhunter.com/trends/ekocycle-1): W Hotels Worldwide is Re-Making Its Beds with EKOCYCLE Sheets (Category: Eco) Implication: W Hotels is disrupting the hospitality industry by making a commitment to use Ekocycle's sustainable bedding materials for its hotel establishments. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)