# Hotel Pivots Hotels are repurposing their rooms to offer new services amid COVID-19. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 2, 2020 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/hotel-pivots ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Hotel Pivots trend? **Hotel Pivots:** Amid the COVID-19 pandemic, various hotel brands across the globe are pivoting their rooms to offer new services. These repurposed rooms include pop-up restaurants, temporary work offices, and emergency hospital rooms. ## The consumer insight behind the Hotel Pivots trend Consumer needs have evolved drastically with the onset of the COVID-19 pandemic, leaving many consumers concerned about adequate care access, the ability to work in a distraction-free zone, and even looking for safe opportunities to dine out. As they try to accept the "new normal" they are facing, they are turning to brands to provide options that allow them to regain a sense of normalcy and safety amid the confusion. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 3, 2020 - Published: Jun 2, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hotel Pivots trend ### Hotel Room Repurposing As consumers needs have changed during the COVID-19 pandemic, hotels have had to find innovative ways to adapt, including repurposing their rooms for pop-up restaurants and temporary offices. ### Charitable Room Donations Amid the COVID-19 pandemic, hotels are giving back to their communities by donating rooms to provide shelter and quarantine space to those in need. ### Work from Hotel Rooms With remote work becoming more prevalent during the pandemic, hotels have found new opportunities by offering their rooms as isolated workspaces. ## What the Hotel Pivots trend means for industry ### For Hospitality/Travel Industry Hotels have had to pivot their services during the pandemic to meet evolving consumer needs, opening up new opportunities for innovation in the hospitality industry. ### For Healthcare Industry Some hotels are converting their rooms into hospital facilities to provide much-needed relief for overburdened healthcare systems, offering potential for collaborative partnerships between the hospitality and healthcare industries. ### For Real Estate Industry As remote work becomes more prevalent, hotels repurposing their rooms as workspaces can potentially tap into the real estate market for flexible office spaces. ## Workshop question How can you pivot your business or service amid the COVID-19 pandemic? ## Trend signals for Hotel Pivots Trend score 4.5 out of 10, from popularity 65%, activity 61%, freshness 9%. - Popularity: 65% - Activity: 61% - Freshness: 9% ## Examples of the Hotel Pivots trend 4 featured examples from Jun 3, 2020. - [Hotel Pivoted Restaurant Rooms](https://www.trendhunter.com/trends/hotel-stadt): Hotel Stadt is Converting its Hotel Rooms into Pop-Up Restaurants (Category: World) Implication: Hotels can leverage underutilized spaces and diversify their revenue streams by transforming empty rooms into pop-up restaurants or private dining spaces. - [Home Office Hotel Pivots](https://www.trendhunter.com/trends/home-office-im-hotel): 'Home Office Im Hotel' Platform Shows Hotels Offering Rooms to Work From (Category: Business) Implication: The hospitality industry can tap into the trend of hotel workspace rentals and offer innovative packages of amenities and services to attract new customers, ultimately increasing… - [Hotel Pivoted Hospital Concepts](https://www.trendhunter.com/trends/leo-a-daly): LEO A DALY Debuts Hotel2hospital Concept for COVID-19 Response (Category: Business) Implication: The hospitality industry can explore opportunities in repurposing hotels for healthcare-related purposes, contributing to the overall healthcare infrastructure. - [Charitable Hotel Room Donations](https://www.trendhunter.com/trends/jupiter-hotel): Jupiter Hotel Donated 81 Rooms to Help Those in Need Amid COVID-19 (Category: Social Good) Implication: Hotels can embrace charitable initiatives by donating rooms to vulnerable populations or those in quarantine. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)