# Hot Hemp Spicy CBD products resonate with consumers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Mar 12, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hot-hemp ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Hot Hemp trend? **Hot Hemp:** As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 21, 2017 to Mar 11, 2019 - Published: Mar 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hot Hemp trend ### Spicy CBD Products Brands are incorporating spices to add a distinct flavor to CBD-infused products. ### Cannabinoid-Infused Seasonings CBD-infused seasonings are being created to provide a twist on familiar flavors and promote microdosing. ### CBD-Infused Condiments Companies are creating mild CBD-infused condiments like salsa to offer a healthier topping option for various dishes. ## What the Hot Hemp trend means for industry ### For Cannabis Industry This industry is expanding as brands continue to elevate and add diversity to their CBD-infused product offerings. ### For Food and Beverage Industry Brands are incorporating cannabinoids to add a new twist to traditional flavors and create healthier product options. ### For Wellness Industry CBD-infused foods and beverages are becoming a popular option for those seeking natural ways to improve their health and wellness. ## Workshop question How can you elevate a traditional product that you offer with a new flavor profile? ## Trend signals for Hot Hemp Trend score 2.7 out of 10, from popularity 41%, activity 33%, freshness 8%. - Popularity: 41% - Activity: 33% - Freshness: 8% ## Examples of the Hot Hemp trend 4 featured examples from Apr 21, 2017 to Mar 11, 2019. - [Mild CBD-Infused Salsas](https://www.trendhunter.com/trends/cbd-salsa): Sweet Jane's Mild Salsa Contains 400mg of CBD in a Jar (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore CBD-infused products and create innovative options for health-conscious consumers. - [Medical Marijuana Lollipops](https://www.trendhunter.com/trends/mountain-high-suckers): Mountain High Suckers Come in a Diverse Range of Flavors (Category: Lifestyle) Implication: The cannabis industry has continued to grow as states legalize both recreational and medical marijuana. - [CBD-Infused Seasonings](https://www.trendhunter.com/trends/infused-seasoning): Cured Nutrition Offers Enhanced Pumpkin Spice, Smoky BBQ & More (Category: Lifestyle) Implication: CBD-infused seasonings offer a unique opportunity for the food industry to create innovative and exciting new flavors for consumers looking for something different. - [Spicy THC Chocolate Bars](https://www.trendhunter.com/trends/spicy-thc-chocolate): This THC-Infused Chocolate Bar Contains New Mexican Chipotle (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore innovative and unique flavors, ingredients, and product formats within the cannabis edibles market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)