# Hospitable B2B B2B brands are creating more intimate connections with their clients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/hospitable-b2b ## Key Figures - Trend score: 2.6/10 - Evidence articles: 7 ## What is the Hospitable B2B trend? **Hospitable B2B:** B2B brands are seeking closer connections with their clients, and are doing this through electronic gifting apps, service review platforms and more. These reformed ways of marketing go further than simply "targeting" clients, and instead seek to build close partnerships with them. This more intimate marketing strategy serves to build relationships, and is more likely to ensure brand loyalty. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 28, 2015 to Aug 24, 2018 - Published: Oct 19, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hospitable B2B trend ### Closer Connections in B2B Marketing B2B brands are seeking closer relationships with their clients by using electronic gifting apps, service review platforms, and visitor-identifying software that aim to build brand loyalty and enhance communication across departments. ### AI-Driven Self-Service Solutions AI-powered software like 'Airim' and 'Fugu' enable B2B businesses to provide customizable self-service solutions to customers on a variety of platforms. ### Predictive Analytics in B2B Marketing B2B businesses like Lattice Engines are developing predictive marketing apps with personalized messages designed to resonate with specific buyers. ## What the Hospitable B2B trend means for industry ### For Digital Gifting Software Companies like CoffeSender are creating eGifting apps as a B2B solution for engaging clients. ### For B2B Service Reviews and Software Platforms such as CrowdReviews offer business professionals an online buyers' guide with user reviews, while software solutions like TeamSupport improve communication across departments and helpdesk software like Fugu ensures immediate responses to customer inquiries. ### For AI-Powered Chat Solutions 'Airim' and 'Fugu' are AI-powered chat solutions that enable businesses to increase customer satisfaction rates by providing immediate, real-time responses to customer inquiries. ## Workshop question How can your brand employ a more intimate form of marketing to better connect with consumers or clients? ## Trend signals for Hospitable B2B Trend score 2.6 out of 10, from popularity 45%, activity 25%, freshness 8%. - Popularity: 45% - Activity: 25% - Freshness: 8% ## Examples of the Hospitable B2B trend 7 featured examples from Apr 28, 2015 to Aug 24, 2018. - [Self-Service Digital Customer Solutions](https://www.trendhunter.com/trends/airim): 'Airim' Enables Customers to Easily Locate the Right Info (Category: Tech) Implication: The 'Airim' widget offers a disruptive innovation opportunity for customer support and service industries by streamlining assistance and improving overall customer satisfaction. - [Visitor-Identifying Software](https://www.trendhunter.com/trends/b2b-software): This B2B Software Helps You Turn Website Visitors Into Leads (Category: Business) Implication: This industry provides software solutions for business-to-business interactions, including visitor identification and lead conversion tools. - [Coffee eGifting Software](https://www.trendhunter.com/trends/gifting-app): Gifting App CoffeeSender is a B2B Solution for Engaging Clients (Category: Tech) Implication: Ecommerce platforms can leverage B2B gifting apps to enhance customer experience and drive sales through personalized gift incentives. - [Predictive Marketing Apps](https://www.trendhunter.com/trends/lattice-engines): This Lattice Engines App is Designed For B2B Marketers (Category: Tech) Implication: Integrating predictive marketing and account prioritization strategies within B2B marketing campaigns to improve lead generation and conversion rates. - [B2B Service Reviews](https://www.trendhunter.com/trends/reviews-of-businesses): CrowdReviews is a Platform for Reviews of Businesses and Their Products (Category: Business) Implication: Platforms like CrowdReviews in the business services industry provide a valuable resource for companies to find trusted service providers. - [B2B Customer Support Software](https://www.trendhunter.com/trends/teamsupport): TeamSupport Seeks to Enhance Communication Across Departments (Category: Tech) Implication: The ability to provide seamless and effective customer support in B2B companies. - [Customer Request Chat Software](https://www.trendhunter.com/trends/jugnoo): Jugnoo's New Fugu Venture Supports All Types of Businesses (Category: Business) Implication: Fugu's proactive chat software can greatly benefit B2B companies by facilitating prompt and customer-specific answers to inquiries, leading to improved customer satisfaction and b… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)