# Hormonal Skincare Brands offer OTC skincare products that deal with hormone-related skin issues. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 2, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hormonal-skincare ## Key Figures - Trend score: 4.6/10 - Evidence articles: 9 ## What is the Hormonal Skincare trend? **Hormonal Skincare:** Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues. These items are formulated so they address the inflammation, oiliness or dryness that comes with hormonal fluctuations during pregnancy, menstruation or menopause. ## The consumer insight behind the Hormonal Skincare trend When it comes to certain aspects of their health, consumers aren't able to have the sense of control that they might over things like improving their fitness. Thus, for mild concerns, people seek out experimental ways to treat symptoms rather than their underlying causes in order to improve their perceived quality of life. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 19, 2019 to Oct 19, 2022 - Published: Nov 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hormonal Skincare trend ### Hormonal Skincare Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues. ### Cycle-Synced Skincare Masks The Face Anything Kit by Rael includes four face masks that address the fact that the needs of the skin change over time, especially as a result of fluctuating hormones. ### Phytoestrogen-Infused Skincare Paula's Choice introduces a Clinical Phytoestrogen Elasticity Renewal Serum and Body Treatment for supporting the impact of estrogen loss on the skin. ## What the Hormonal Skincare trend means for industry ### For Skincare Skincare brands are addressing the effects of hormonal changes and related skin concerns among consumers. ### For Women's Health Brands are tapping into the growing awareness of women's health and related concerns, such as menopause, hormonal fluctuations, and aging. ### For Natural and Vegan Beauty With the rise in demand for eco-friendly, clean, and sustainable beauty products, skincare brands are offering plant-based, natural, and vegan options to address hormonal skin concerns. ## Workshop question How is your brand prioritizing the niche health concerns of its customers? ## Trend signals for Hormonal Skincare Trend score 4.6 out of 10, from popularity 72%, activity 52%, freshness 13%. - Popularity: 72% - Activity: 52% - Freshness: 13% ## Examples of the Hormonal Skincare trend 9 featured examples from Nov 19, 2019 to Oct 19, 2022. - [Phytoestrogen-Infused Skinare](https://www.trendhunter.com/trends/clinical-phytoestrogen-elasticity-renewal-serum): Paula's Choice Debuts the Phytoestrogen Elasticity Renewal Serum (Category: Fashion) Implication: Disruptive innovation opportunities for skincare companies to focus on developing plant-based and non-hormonal skincare products specifically for women over 40 years of age, comba… - [Menopause-Focused Skin Serums](https://www.trendhunter.com/trends/vichy-neovadiol-meno-5-serum): The VICHY Neovadiol Meno 5 Serum Replenishes Menopausal Skin (Category: Fashion) Implication: The skincare industry has an opportunity to expand their target market by developing products specifically designed for menopausal women, offering a solution to a previously negle… - [Menopause-Targeting Product Lines](https://www.trendhunter.com/trends/flourish-brand): The Flourish Brand Boasts Health and Comfort with Five Products (Category: Fashion) Implication: Disruptive innovation opportunities in developing pharmaceutical products that address menopause symptoms and hormone imbalances. - [Cycle-Synced Skincare Masks](https://www.trendhunter.com/trends/face-anything-kit): Rael's Face Anything Kit Supports Hormonal Changes in Skin (Category: Fashion) Implication: The skincare industry can benefit from creating customized skincare products that cater to hormonal changes and incorporate natural ingredients - [Hormonal Skincare Kits](https://www.trendhunter.com/trends/clearstem): CLEARstem's 'Clear Kit' Combats Acne and the Signs of Aging (Category: Fashion) Implication: Skincare companies can develop innovative products and kits to address specific skin concerns like hormonal acne. - [Healing Pregnancy Skincare](https://www.trendhunter.com/trends/amareta): Amareta's Pre-Natal Skincare Line Includes a Moisturizer and Mask (Category: Lifestyle) Implication: Expanding offerings to encompass natural and safe pre-natal skincare products that cater to hormonal changes and concerns of expecting mothers. - [Free-From Balancing Skincare](https://www.trendhunter.com/trends/dr-zenovia-skincare): Dr. Zenovia Skincare Addresses Hormone-Related Skincare Concerns (Category: Fashion) Implication: The skincare industry can focus on developing more products that address hormone-related skincare concerns without medications. - [Brightening Menopause Skin Toners](https://www.trendhunter.com/trends/womaness-brighten-up): Womaness Brighten Up Has a Two-in-One Formula (Category: Fashion) Implication: There is scope for skincare brands to introduce products targeting women over 40 experiencing menopausal skin changes. - [Vegan Collagen Toners](https://www.trendhunter.com/trends/resurfacing-toner): Algenist's Genius Liquid Skin Resurfacing 2% BHA Toner Instantly Exfoliates (Category: Fashion) Implication: The skincare industry can explore the use of vegan collagen, salicylic acid, and Alguronic Acid for product innovation. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)