Homing Out-of-Home

Billboards and posters use technology to target relevant passersby

Implications - Out-of-home advertising typically carries the risk of broadcasting a brand message that only appeals to a small subset of those who see it. With the advent of things like beacons, NFC, and social mapping, new advertising systems can shift to target the people nearby. Not only does this save resources, but its inherent personalization creates a stronger bond for consumers who already relate to the brand.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,085 Total Clicks
Sep 16 - Oct 17
Fresh and Average
MarketingBillboards
Featured Examples
Interactive Vertical Billboards - Tom Wiscombe's Novel Billboard Design Will Go Up in Los Angeles
SCORE 7.5
This Year and Warm 2,962 Clicks Pub: Oct 23, 16
Interactive Vertical Billboards
Tom Wiscombe's Novel Billboard Design Will Go Up in Los Angeles
While the content on billboards is usually what makes people turn their heads, architect Tom Wiscombe’s new design for the billboard itself will be sure to draw attention. Slated to go up in... [More]
Hyper-Targeted Bar Campaigns - Guinness Uses Social Data from Instagram and Twitter to Engage Fans
SCORE 8.4
This Week and Hot 742 Clicks Pub: Oct 10, 17
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
As part of a new out-of-home campaign, Guinness is using social data collected from Instagram and Twitter to target its fans. The campaign finds social users that have a penchant for sports, pubs... [More]
Geo-Targeted Truck Billboards - The RoadAd Boards Change Content Depending On Trucks' Location
SCORE 5.6
Warm 236 Clicks Pub: Sep 13, 16
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology... [More]
Communicative Radio Posters - These Smart Posters Reach Radios & Phones Using Background FM Signals
SCORE 5.6
This Year and Warm 233 Clicks Pub: Mar 10, 17
Communicative Radio Posters
These Smart Posters Reach Radios & Phones Using Background FM Signals
There are many types of interactive posters that have been introduced over the past few years, but a team from the University of Washington is now introducing a new kind of smart posters. ‘... [More]
Coughing Bus Stop Billboards - This Apotek Hjartat Billboard Reacts When Smokers Walk By
SCORE 4.8
This Year and Average 188 Clicks Pub: Jan 16, 17
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
A new Apotek Hjartat billboard placed in a popular square in downtown Stockholm gives smokers a subtle message about their habit. Since the Swedish pharmacy brand is invested in keeping people... [More]
Quantcast