# Hometown Inspiration Consumers turn to city-inspired decor to show off pride. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 1, 2013, updated Oct 8, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hometown-inspiration ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Hometown Inspiration trend? **Hometown Inspiration:** Instead of flags or more explicit representations of origin, consumers are turning to subtly designed products to show off their personalities. This speaks to the way in which a desire exists for more personalized goods. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 26 to Oct 1, 2013 - Published: Oct 1, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hometown Inspiration trend ### Personalized Localization Consumers are seeking subtly designed products that represent their hometown or city for personalization. ### Cityscape Imagery Cityscape imagery is being heavily used to showcase urban landscapes and landmarks as well as travel destinations. ### World Maps as Wall Decor Detailed world maps with geographical, topographical, and oceanographic features are gaining popularity as wall decor among geography enthusiasts and travelers. ## What the Hometown Inspiration trend means for industry ### For Home Decor The home decor industry can benefit from offering customized products like cityscape prints, world maps, and decor items inspired by local cultures to meet consumers' needs for personalized and localized decor. ### For Fashion Industry City-centric fashion designs, fashion accessories, and textile prints featuring cityscapes and local landmarks can create opportunities for the fashion industry to tap into the growing trend of urban-inspired fashion products. ### For Digital Platforms Digital platforms can capitalize on cityscape imagery and world maps by creating pins, wallpapers, and high-resolution images targeted at travelers, geography enthusiasts, and city lovers who are interested in exploring new travel destinations. ## Trend signals for Hometown Inspiration Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%. - Popularity: 61% - Activity: 61% - Freshness: 8% ## Examples of the Hometown Inspiration trend 6 featured examples from Feb 26 to Oct 1, 2013. - [City Plan Storage Systems](https://www.trendhunter.com/trends/luis-organizer): The Luis Organizer Was Adapted from a Playtime Model Metropolis (Category: Art & Design) Implication: The Luis Organizer aligns with the furniture and home accessories industry, offering a stylish and versatile storage solution for households. - [World Wallpaper Art](https://www.trendhunter.com/trends/world-map-wall-mural): This World Map Wall Mural is Perfect for Geographers and Travelers (Category: Art & Design) Implication: Home decor companies can take advantage of the trend towards geography-themed wallpaper art to create unique and customizable products for residential and commercial spaces. - [Iconic Transit System Posters](https://www.trendhunter.com/trends/new-york-subway-print): This New York Subway Print is a Beautiful Depiction of the Tunnels (Category: Art & Design) Implication: The art and design industry can capitalize on the trend of iconic transit system posters by creating visually stunning prints that resonate with consumers looking for unique decor… - [3D Cityscape Phone Covers](https://www.trendhunter.com/trends/cushi-original): This Cushi Original 3D iPhone Skin Captures the Sights of New York City (Category: Tech) Implication: Phone accessory manufacturers need to create new designs for phone cases that allow customers to customize their phones while offering protection and style. - [City-Centric Fashion Pinboards](https://www.trendhunter.com/trends/pinterest-fashion-week): The Pinterest Fashion Week Page Shows Global Highlights (Category: Fashion) Implication: Fashion brands and designers can leverage city-centric pinboards to promote their collections and drive online sales. - [Baby Birthplace Bodysuits](https://www.trendhunter.com/trends/baby-bodysuits): These Clothing Creations By Eggagogo Proudly Declare a Baby's Hometown (Category: Life-Stages) Implication: Disruptive innovation opportunity: Developing online platforms specialized in customized baby apparel with city-themed illustrations. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)