# Home-Style Fermentation DIY kits guide consumers through the process of fermentation. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jun 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/homestyle-fermentation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Home-Style Fermentation trend? **Home-Style Fermentation:** Bands are curating at-home fermentation kits to allow consumers greater control over the ingredients that go into their food. Such kits offer a guided learning experience and an entertaining hands-on activity for consumers. ## The consumer insight behind the Home-Style Fermentation trend Many consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. Moreover, full engagement in the process allows them to have control over what will be consumed, emphasizing the need for customization to exact specifications and the idea of quality over convenience. ## At a Glance - Evidence: 6 featured examples - Articles from: May 29, 2018 to Feb 18, 2021 - Published: Jun 20, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Home-Style Fermentation trend ### DIY Fermentation Kits Consumers are embracing craft and do-it-yourself projects as a means of learning a new skill, or as an entertaining activity to bond with friends and family. ### Customization and Quality Over Convenience Consumers are placing a greater emphasis on the need for customization to exact specifications and the idea of quality over convenience. ### At-Home Food Preservation Consumers are increasingly looking for products and kits that make at-home food preservation easy and efficient. ## What the Home-Style Fermentation trend means for industry ### For Food and Beverage Given the rise in popularity of fermented and preserved foods, companies in the food and beverage industry could look into offering more DIY at-home kits to meet the demand of this trend. ### For Home Goods The home goods industry could tap into the DIY fermentation trend by offering inventive vessels, lids and packaging tailored to home fermentation. The trend could also be incorporated into dinnerware to add an experiential element to dining. ### For Health and Wellness Given the known health benefits of fermented foods, the health and wellness industry could use this trend as an opportunity to develop new products or services that encourage healthier eating habits and better gut health. ## Workshop question Consider how your brand could focus more on your customer’s experience rather than convenience. ## Trend signals for Home-Style Fermentation Trend score 3.7 out of 10, from popularity 58%, activity 43%, freshness 9%. - Popularity: 58% - Activity: 43% - Freshness: 9% ## Examples of the Home-Style Fermentation trend 6 featured examples from May 29, 2018 to Feb 18, 2021. - [DIY Fermentation Kits](https://www.trendhunter.com/trends/fermenter-starter-kit): The Nourished Essentials Easy Fermenter Starter Kit is Easy to Use (Category: Art & Design) Implication: Businesses focused on home goods and kitchenware can capitalize on the trend of home fermentation with new products and design innovations. - [DIY Fermented Vegetable Kits](https://www.trendhunter.com/trends/mason-jar-fermentation-kit): The Masontops Complete Mason Jar Fermentation Kit is Easy to Use (Category: Lifestyle) Implication: The rising interest in homemade fermented foods calls for innovative kitchen appliances for facilitating the fermentation process. - [Fermented Vegetable Kits](https://www.trendhunter.com/trends/fermented-vegetable-kit): Farm Steady's Custom Kits Allow for At-Home Food Preservation (Category: Art & Design) Implication: Opportunity for businesses to develop specialized packaging solutions for fermented vegetable preservation, ensuring freshness and easy storage. - [At-Home Pickling Kits](https://www.trendhunter.com/trends/diy-pickle-kit): Williams Sonoma's DIY Pickle Kit Features Ready-to-Mix Ingredients (Category: Lifestyle) Implication: Companies in the food and beverage industry can benefit from offering DIY food kits and tools for at-home food production. - [Homemade Kimchi Making Kits](https://www.trendhunter.com/trends/kimchi-kit): William Sonoma's Kimchi Kit by Mama O is Curated for Home Cooks (Category: Lifestyle) Implication: The rise of kimchi making kits presents an opportunity for food and beverage companies to create similar DIY kits featuring other fermented foods or unique flavor combinations. - [Fermentation Starter Kits](https://www.trendhunter.com/trends/fermentation-set): The Kilner Fermentation Set Aids Budding Fermenters (Category: Lifestyle) Implication: The food and beverage industry will need to respond to the growing demand for healthier and environmentally conscious products by creating affordable and easily accessible home fe… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)