# Homespun Travel Airport services receive a more domestic overhaul as travelers seek familiarity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 23, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/homespun-travel ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Homespun Travel trend? **Homespun Travel:** As consumers become more reliant on ease and accessibility, a need to access comforting services while on-the-go becomes commonplace. Providing a sense of familiarity, airports are incorporating services that are reminiscent of home, offering yoga classes and cycling stations to help travelers maximize time through more domestic, day-to-day activities. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 7, 2013 to Jun 10, 2014 - Published: Jun 23, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Homespun Travel trend ### Home-like airport services As consumers seek familiarity and easy accessibility while on-the-go, airports are incorporating more domestic, day-to-day activities like yoga to provide a sense of comfort. ### Mobile charging solutions Transportation terminals like airports offer great opportunities for patrons to juice up their devices while on the go, inspiring innovations like cell-charging lockers and cycling phone charge stations. ### Pre-flight relaxation activities To combat the stress of traveling, the Helsinki Airport TravelLab Project offers pre-flight yoga and pilates classes, along with other Finnish-themed activities to create a relaxing and exciting atmosphere. ## What the Homespun Travel trend means for industry ### For Hospitality Innovations in providing home-like services in airports could inspire the hospitality industry to incorporate similar amenities into their hotels and resorts. ### For Mobile technology The trend of mobile charging solutions offers opportunities for businesses in the mobile technology industry to create portable and convenient charging devices for traveling patrons. ### For Fitness and wellness Providing pre-flight relaxation services like yoga and pilates could inspire gyms and wellness centers to offer classes specifically designed for travelers. ## Trend signals for Homespun Travel Trend score 4.5 out of 10, from popularity 68%, activity 60%, freshness 8%. - Popularity: 68% - Activity: 60% - Freshness: 8% ## Examples of the Homespun Travel trend 4 featured examples from Dec 7, 2013 to Jun 10, 2014. - [Travel Layover Loungers](https://www.trendhunter.com/trends/resmo): The RESMO System Facilitates Cheap and Easy Airport Camping (Category: Art & Design) Implication: Innovative furniture design and production can meet the demand for portable and modular travel accessories. - [Cell-Charging Lockers](https://www.trendhunter.com/trends/cstation): The C-Station Enables the Public to Boost Phone Batteries Securely (Category: Tech) Implication: The C-Station presents an opportunity for transportation hubs and terminals to provide charging services for mobile devices, enhancing the passenger experience. - [Airport Yoga Classes](https://www.trendhunter.com/trends/helsinki-airport-travellab-project): The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight (Category: World) Implication: Opportunity to enhance the travel experience by incorporating wellness activities, cultural elements, and unique dining options. - [Cycling Phone Charge Stations](https://www.trendhunter.com/trends/schiphol-airport): Schiphol Airport Has Pedal-Powered Phone Charging Stations (Category: Tech) Implication: Integrating pedal-powered charging stations into airports, train stations, and bus stops can enhance customer experience and promote sustainability in the travel industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)