# Homespun Snacking Heightening snack foods, consumers turn to alternative snack ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/homespun-snacking ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Homespun Snacking trend? **Homespun Snacking:** Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2014 to Nov 23, 2015 - Published: Oct 9, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Homespun Snacking trend ### DIY Snacks Consumers are turning to homemade and healthier alternatives for pre-packaged snacks. ### Unconventional Flavors Emerging snack recipes feature ethnic and bold seasoning options. ### Veggies as Snacks Consumers want tasty and healthy alternatives to traditional potato chips made of vegetables. ## What the Homespun Snacking trend means for industry ### For Food and Beverage These emerging snack trends provide opportunities for product innovation and line extensions. ### For Wellness and Fitness Entrepreneurs in this industry can capitalize on the trend towards healthier snacking with nutrient-dense and functional ingredients. ### For Home Cooking These trends align with the growing interest in DIY and home-cooking, presenting opportunities for cookbook authors and cooking equipment companies. ## Trend signals for Homespun Snacking Trend score 3.7 out of 10, from popularity 53%, activity 51%, freshness 8%. - Popularity: 53% - Activity: 51% - Freshness: 8% ## Examples of the Homespun Snacking trend 5 featured examples from Aug 11, 2014 to Nov 23, 2015. - [Healthy Vegetable Chips](https://www.trendhunter.com/trends/healthy-vegetable-chips): Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved (Category: Lifestyle) Implication: Industry players can explore the market for healthy and homemade snack alternatives. - [Smokey Homemade Potato Chips](https://www.trendhunter.com/trends/bbq-seasoning): These Baked Vegetable Chips are Sprinkled with BBQ Seasoning (Category: Lifestyle) Implication: Innovations in creating personalized and indulgent vegetable snacks can capture market share in the competitive snack food industry. - [Curry Carrot Chips](https://www.trendhunter.com/trends/baked-carrot): Oh My Veggies' Baked Carrot Chip Recipe is a Flavorful Twist on Healthy Eating (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the growing demand for alternative and healthy snack options. - [Leafy Green Chips](https://www.trendhunter.com/trends/homemade-chips): Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore sustainable and healthy snack options using alternative plant parts, such as leaves. - [Healthy Coconut Oil Candies](https://www.trendhunter.com/trends/coconut-oil): The Homemade Honey Fat Bombs are Filled With Wholesome Saturated Fats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Exploring the health food market and developing nutritious alternatives to popular snacks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)