# Luxe Festival Offering heightened comfort, festivals offer lavish camping options. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 18, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/homespun-festival ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Luxe Festival trend? **Luxe Festival:** Heightening experiences with a sense of sophistication, festivals are turning to lavish accommodations for added consumer comfort. Offering tents and campers reminiscent of houses and luxury resorts, festivals are not only seeking to give attendees a heightened sense of relaxation, but also to add comforts of home to traditionally rustic, outdoor experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 23, 2013 to Jul 31, 2015 - Published: Mar 18, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Luxe Festival trend ### Luxe Festival Accommodations Festivals are turning to lavish tents and campers reminiscent of houses and luxury resorts to offer consumer comfort and sophistication. ### Boutique Camping Music festivals are offering Boutique Camping services, inviting visitors to leave behind their worries and camping gear and exchange it for custom tents that are fuss-free and beautifully decorated. ### Comfortable Yet Practical Festival Tents Practical festival tents have become popular that offer the comforts of home with inflatable air mattresses, solar-powered LED lights, and charging stations. ## What the Luxe Festival trend means for industry ### For Hospitality Hotels can offer luxurious camping options that offer privacy and comfort, particularly in outdoor locations. ### For Event Planning Event planners can incorporate luxurious camping options into festivals, conferences, and outdoor events to elevate the overall experience. ### For Outdoor Recreation Outdoor recreation companies can branch out into the festival market, providing consumer comfort and practical accommodation options to enhance the overall camping experience. ## Trend signals for Luxe Festival Trend score 6.1 out of 10, from popularity 87%, activity 89%, freshness 8%. - Popularity: 87% - Activity: 89% - Freshness: 8% ## Examples of the Luxe Festival trend 5 featured examples from Jul 23, 2013 to Jul 31, 2015. - [Petite Luxury Campers](https://www.trendhunter.com/trends/luxury-vehicles-that-double-as-campers): The MINI Campers are Ideal for the Modern-Day Adventurer (Category: Autos) Implication: Disruptive innovation opportunity: Integrate camping features into the design of compact vehicles. - [Homey Camping Pods](https://www.trendhunter.com/trends/festival-tents): Podpads' Festival Tents Provide the Comforts of Home on a Small Scale (Category: Lifestyle) Implication: Companies in the hospitality and travel industry can create innovative outdoor accommodation options such as camping pods - [Luxurious Festival Accomodations](https://www.trendhunter.com/trends/luxurious-festival-accomodations-this-spaceage-tent-is-specifically-designe): This Space-Age Tent is Specifically Designed for Music Festivals (Category: Lifestyle) Implication: The music festival industry can incorporate luxurious and innovative accommodations to enhance the festival experience. - [Boutique Concert Camps](https://www.trendhunter.com/trends/lightning-in-a-bottle1): Lightning in a Bottle Gives Festival Attendees a Luxe Experience (Category: Art & Design) Implication: Hotels and resorts can seize the opportunity to provide luxury camping experiences at music festivals by partnering with event organizers or offering their own pop-up accommodatio… - [Lavish Festival Suites](https://www.trendhunter.com/trends/hm-airbnb-sxsw-sweepstakes): The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays (Category: World) Implication: Hotels and accommodation providers can explore offering customized experiences and partnerships with event organizers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)