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# Domestic Drive
Comforts of home are added to automobiles for a sense of familiarity.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 30, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/homespun-drive

## Key Figures

- Trend score: 4.9/10
- Evidence articles: 4

## What is the Domestic Drive trend?

**Domestic Drive:** A desire for on-the-go accessibility has elements of home being replicated in automobiles. Offering a sense of comfort, in-car decor and furnishings provide an element of familiarity. Thus, reflecting a need for more adaptable forms of personal conveniences, even while on the road.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Mar 25, 2014 to Dec 30, 2015
- Published: Jul 30, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Domestic Drive trend

### In-Car Comforts

Adding comfortable and familiar elements to vehicles reflects a desire for adaptable forms of personal convenience on-the-go.

### Tech Integration

Car organizers and accessories that allow for seamless tablet or tech device integration provide opportunities for in-car entertainment and productivity.

### Child Safety

Baby monitors integrated into GPS devices help parents keep an eye on their little ones in the back seat without compromising their focus on driving.

## What the Domestic Drive trend means for industry

### For Automotive

Car manufacturers can incorporate comfortable and personalized elements into their vehicle designs to meet the demand for a home-away-from-home driving experience.

### For Technology

Companies can create innovative tech accessories designed specifically for road trips to improve both productivity and entertainment capabilities on-the-go.

### For Childcare

Baby monitors designed specifically for in-vehicle use provide peace of mind for parents and caregivers while traveling with young children.

## Trend signals for Domestic Drive

Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.

- Popularity: 73%
- Activity: 67%
- Freshness: 8%

## Examples of the Domestic Drive trend

4 featured examples from Mar 25, 2014 to Dec 30, 2015.

- [Inflatable Car Mattresses](https://www.trendhunter.com/trends/inflatable-car-mattress): Road Trips Will Be More Comfortable with This Portable Furniture (Category: Autos)
  Implication: Inflatable car mattresses highlight the potential disruption in the furniture industry, encouraging the development of innovative, space-saving designs.
- [Vehicle Tablet Seat Holders](https://www.trendhunter.com/trends/seat-holder): The Back of Seat Car Organizer Offers a Place to House Tech Devices (Category: Autos)
  Implication: Auto accessory companies can innovate with new designs and features for these tablet holders to provide a better user experience for consumers.
- [Cozily Decorated Car Interiors](https://www.trendhunter.com/trends/car-sharing-service): The Sidecar Car Sharing Service Had Local Influencers Decorate Cars (Category: Autos)
  Implication: Car manufacturers can explore disruptive innovation opportunities by offering customization options for car interiors to cater to individual preferences and styles.
- [Vehicular Baby Monitors](https://www.trendhunter.com/trends/babycam): The Garmin babyCam Lets You Keep An Eye On Back Seat Occupants (Category: Tech)
  Implication: The automotive industry can explore opportunities for integrating in-vehicle baby monitoring systems into their vehicles as an added safety feature.

## Recent trend clusters

- [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Autos

- [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars)
- [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers)
- [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes)
- [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans)

All articles: [Autos](https://www.trendhunter.com/autos)
