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# Homegrown Infancy
Infant cuisine makers serve as a healthy alternative to store-bought goods.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/homegrown-infancy

## Key Figures

- Trend score: 5.0/10
- Evidence articles: 8

## What is the Homegrown Infancy trend?

**Homegrown Infancy:** With canned and pre-packaged foods often containing a plethora of chemicals and unknown ingredients, parents are turning to more homemade techniques as a method to ensure greater health for their kids. Infant food cookers and toddler blenders allow individuals to easily create baby meals from scratch, combining convenient cooking methods with the need to provide a safe and nutritious lifestyle for infants.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Jan 13, 2014 to Feb 28, 2018
- Published: Mar 4, 2014
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Homegrown Infancy trend

### Homemade Infant Food

Parents are opting for homemade infant food solutions that prioritize the use of organic and nutritional ingredients.

### Smart Infant Accessories

Brands are creating smart, tech-infused infant accessories such as self-heating bottles and baby food processors to cater to modern parents who are seeking solutions for convenience and healthier baby feeding habits.

### Sustainable Baby Food Delivery Services

There is a growing demand for sustainable baby food delivery services that offer fresh, organic ingredients and pre-prepped meal kits to busy parents who want to ensure their babies are getting the best nutrition possible.

## What the Homegrown Infancy trend means for industry

### For Food & Beverage

Innovative startups and established brands are developing new products and services related to homemade infant food solutions, such as baby food processors and recipe-smoothing handheld mixers.

### For Tech

Smart infant accessories, such as self-heating bottles and baby bottle holders that connect with an accompanying app, offer tech-forward solutions for modern parents seeking convenience and healthier baby feeding habits.

### For Sustainability

Sustainable baby food delivery services, reusable and eco-friendly single serving containers, and more promote environmentally responsible practices in the parenting industry.

## Trend signals for Homegrown Infancy

Trend score 5.0 out of 10, from popularity 74%, activity 70%, freshness 8%.

- Popularity: 74%
- Activity: 70%
- Freshness: 8%

## Examples of the Homegrown Infancy trend

8 featured examples from Jan 13, 2014 to Feb 28, 2018.

- [Recipe-Smoothing Handheld Mixers](https://www.trendhunter.com/trends/dash-masha): The Dash Masha 2X Prepares Smooth Potatoes, Hummus and More (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Develop advanced kitchen appliances that can automate and simplify food preparation processes for consumers.
- [Raw Baby Food Subscriptions](https://www.trendhunter.com/trends/raised-real): Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies (Category: Lifestyle)
  Implication: The food subscription industry has an opportunity to tap into the baby food market by offering convenient, pre-portioned meals for infants.
- [Digitized Infant Accessories](https://www.trendhunter.com/trends/baby-gigl): Slow Control's Baby GiGL is a Tech-Infused Baby Bottle Holder (Category: Life-Stages)
  Implication: The tech-infused baby bottle holder market represents a disruptive innovation opportunity for businesses in the childcare products industry, allowing them to cater to the growing…
- [Self-Heating Baby Bottles](https://www.trendhunter.com/trends/heating-baby-bottles): These On-the-Go Baby Bottles Heat Up and Are Completely Disposable (Category: Lifestyle)
  Implication: The baby products industry can explore the potential of developing and marketing disposable, self-heating baby bottles to meet the needs of busy parents.
- [DIY Baby Food Deliveries](https://www.trendhunter.com/trends/make-baby-food): Thistle Baby Delivers Ingredients for New Parents to Make Baby Food (Category: Life-Stages)
  Implication: The food delivery industry can expand its reach by tapping into the market of baby food delivery, offering convenience and quality for time-constrained parents.
- [Color-Changing Baby Bottles](https://www.trendhunter.com/trends/sense-infant-collection): The Sense Infant Collection Indicates a Safe Consumption Temperature (Category: Art & Design)
  Implication: The baby industry can integrate thermochromatic materials in various feeding and other baby products.
- [Eco-Friendly Single Serving Containers](https://www.trendhunter.com/trends/stacktek): StackTek's Containers are Ideal for Homemade Baby Food (Category: Lifestyle)
  Implication: Opportunity for companies to create innovative food storage solutions that are durable, BPA-free, and suitable for different food types.
- [Baby Food Processors](https://www.trendhunter.com/trends/baby-brezza-one-step): The Baby Brezza One Step Baby Food Maker is a Game Changer (Category: Lifestyle)
  Implication: Opportunity for disruptive innovation in the baby food industry with the development of advanced baby food processors that cater to the growing demand for homemade baby food.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
