# Homebrewed Sustenance Adventurous craft beers take flavor inspiration from the dinner menu. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/homebrewed-sustenance ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Homebrewed Sustenance trend? **Homebrewed Sustenance:** Unintuitive craft beer flavors are offering indie brewery fans with a variety of experimental flavor experiences with the introduction of dish-inspired brews. This progression speaks to the adventurous and dedicated nature of craft beer fans in seeking out the most unconventional of homebrew innovations in the interest of obtaining expert level knowledge. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 14, 2015 to Jul 6, 2017 - Published: Aug 8, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Homebrewed Sustenance trend ### Dish-Inspired Brews Craft beer breweries are experimenting with unconventional flavor combinations inspired by food dishes, creating new and unique taste experiences for consumers. ### Collaborative Flavors Collaborations between different brands, particularly unique pairings such as ice cream and beer, are creating innovative and unusual products that can appeal to a broad range of customers. ### Uncommon Ingredients Breweries are using uncommon ingredients, such as ramen noodles, to create signature and unique flavor experiences for consumers, tapping into the culinary creativity and adventurous spirit of their fan base. ## What the Homebrewed Sustenance trend means for industry ### For Craft Beer Brewing Craft beer brewing companies can leverage the inventive and adventurous spirit of their consumer base to experiment with unconventional flavors and ingredients. ### For Food and Beverage Restaurants and food companies can partner with breweries to create collaborative products that tap into consumer interest in new and unique taste experiences. ### For Partnerships and Collaborations Brands across different industries can collaborate to expand their market reach, create unique products, and appeal to a wider range of consumers. ## Workshop question What unconventional elements can you look to for inspiring a novel and unique customer experience? ## Trend signals for Homebrewed Sustenance Trend score 4.0 out of 10, from popularity 70%, activity 42%, freshness 8%. - Popularity: 70% - Activity: 42% - Freshness: 8% ## Examples of the Homebrewed Sustenance trend 4 featured examples from Oct 14, 2015 to Jul 6, 2017. - [Ice Cream-Flavored Beer](https://www.trendhunter.com/trends/new-belgium): Ben & Jerry's is Releasing a New Flavor of Beer with New Belgium (Category: Lifestyle) Implication: Breweries can explore new and innovative flavors by collaborating with other well-known brands, creating unique beers that appeal to a wider audience. - [Carrot Cake Beers](https://www.trendhunter.com/trends/stone-24-carrot-golden-ale): The Stone 24 Carrot Golden Ale is a Scrumptious Brew for the Cooler Weather (Category: Lifestyle) Implication: Craft breweries can experiment with unique ingredients and techniques to create innovative and tasty beer flavors that stand out in the market. - [Ramen Noodle Beers](https://www.trendhunter.com/trends/cup-o-beer): The Cup O' Beer Noodle Flavor Brew is Made with Real Noodles (Category: Lifestyle) Implication: Craft breweries can explore incorporating unconventional ingredients like ramen noodles into their beer recipes to offer unique offerings to beer enthusiasts. - [Burger-Flavored Beers](https://www.trendhunter.com/trends/grilled-pineapple-golden-ale): Red Robin's 'Grilled Pineapple Golden Ale' Tastes Like Its Banzai Burger (Category: Lifestyle) Implication: Beverage companies can explore creating more unique and creative flavors, such as burger-flavored drinks, to appeal to adventurous consumers and increase revenue. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)