# Homebody Furniture Consumers' interest in stylish, cozy furniture is increasing amid COVID-19. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 8, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/homebody-furniture ## Key Figures - Trend score: 6.2/10 - Evidence articles: 4 ## What is the Homebody Furniture trend? **Homebody Furniture:** Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features. ## The consumer insight behind the Homebody Furniture trend Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 26, 2019 to Oct 8, 2020 - Published: Oct 8, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Homebody Furniture trend ### Coziness-focused design Designers are embracing the homebody aesthetic by designing furniture collections that emphasize coziness and comfort as key concepts. ### Multifunctional furniture Furniture designs are becoming more versatile and adaptable to different aesthetic needs, including outdoor use. ### Comfort-focused movement in fashion The focus on comfort and coziness in fashion is also being translated into furniture design, with puffy lounge chairs and other comfy seating options being released. ## What the Homebody Furniture trend means for industry ### For Furniture industry Furniture designers and manufacturers can explore opportunities to create furniture collections that emphasize coziness and comfort as key concepts, as well as designs that are versatile and adaptable to different aesthetic needs and outdoor use. ### For Fashion industry Fashion and furniture companies can collaborate to create designs that tap into the comfort-focused movement in fashion and integrate comfort-focused features into furniture designs. ### For Marketing and advertising industry Marketing and advertising professionals can innovate by creating campaigns like IKEA's quarantine fort campaign that show how furniture can be used to create fun and cozy indoor spaces. ## Workshop question How can your brand make consumers feel more comfortable and/or secure? ## Trend signals for Homebody Furniture Trend score 6.2 out of 10, from popularity 85%, activity 91%, freshness 9%. - Popularity: 85% - Activity: 91% - Freshness: 9% ## Examples of the Homebody Furniture trend 4 featured examples from Nov 26, 2019 to Oct 8, 2020. - [Heated Living Space Tables](https://www.trendhunter.com/trends/kotatsu-table): The YAMAZEN Heated Kotatsu Table Has a Reversible Design (Category: Art & Design) Implication: Designing and producing furniture pieces with added functionalities and innovative features create a competitive advantage in the industry. - [Puffy Lounge Chairs](https://www.trendhunter.com/trends/puffy-longe-chair): Hem and Faye Toogood Released Their Collaborative Puffy Lounge Chair (Category: Art & Design) Implication: Furniture companies could explore combining comfort-focused materials, such as those used in loungewear and puffer jackets, with steel-framed furniture design. - [Branded Quarantine Fort Campaigns](https://www.trendhunter.com/trends/furniture-forts): IKEA's Quarantine Campaign Shows How to Make Furniture Forts (Category: Art & Design) Implication: Opportunity for furniture and home decor companies to market and sell products specifically designed for fort building, such as modular furniture or fort-themed bedding. - [Chunky Multifunctional Seating Solutions](https://www.trendhunter.com/trends/roly-poly-armchair): The 'Roly Poly' Armchair Offers a Snug, Ergonomic Support (Category: Art & Design) Implication: The 'Roly Poly' armchair exemplifies disruptive innovation opportunities in the furniture manufacturing industry through its unique design and versatile functionality. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)