# Home Testing Allergy testing is made more accessible with at-home kits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 21, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-testing ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Home Testing trend? **Home Testing:** At-home allergy testing options allow users to collect samples from home, and then have them mailed in to labs that will then give them information on their allergies or intolerances. These options make the process more accessible by cutting out the need to go to clinics to get tested. ## The consumer insight behind the Home Testing trend The need for accessible healthcare is growing, and people are increasingly likely to take their personal health into their own hands in order to avoid costly or out-of-the-way visits to doctors and clinics. Many consumers are now seeking out ways to assess and take care of their health (for minor issues) without the involvement of professionals. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 22, 2019 to Nov 16, 2021 - Published: Oct 21, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Home Testing trend ### At-Home Health Testing Consumers are prioritizing their health and wellness at home with the help of at-home health testing options, allowing for accessibility without visits to doctors or clinics. ### Personalized Skincare Solutions Brands like Veracity offer at-home testing and personalized skincare solutions, with consumers looking for targeted solutions to address specific conditions like acne or dry skin. ### Gut Health Testing At-home gut health testing solutions like Kean Gut offer consumers insight into overall gut health and the gut microbiome for improved wellness and nutrition. ## What the Home Testing trend means for industry ### For Healthcare At-home health testing options disrupt the traditional healthcare landscape, offering consumers accessibility and convenience. ### For Skincare Personalized skincare solutions and at-home testing allow consumers to address specific skin concerns, disrupting the traditional generalized approach to skincare. ### For Nutrition At-home testing options like Kean Gut offer consumers insight into gut health to allow for improved nutrition and overall wellness. ## Workshop question How is your brand making its product/service more accessible? ## Trend signals for Home Testing Trend score 4.5 out of 10, from popularity 66%, activity 58%, freshness 11%. - Popularity: 66% - Activity: 58% - Freshness: 11% ## Examples of the Home Testing trend 7 featured examples from Oct 22, 2019 to Nov 16, 2021. - [Skincare Health Kits](https://www.trendhunter.com/trends/veracity): Veracity is a Skincare Brand That Tests for Hormonal Imbalances (Category: Fashion) Implication: Opportunity for skincare brands to incorporate hormone tests and create customized solutions for customers - [At-Home Allergy Tests](https://www.trendhunter.com/trends/home-allergy-test): The klarify.me Home Allergy Test Offers Comprehensive and Reliable Results (Category: Lifestyle) Implication: The healthcare industry can benefit from offering at-home allergy tests as a disruptive innovation opportunity to enhance patient convenience and access. - [At-Home Health Kits](https://www.trendhunter.com/trends/kean-health): Kean Health Kits Enhance Individual Wellness (Category: Lifestyle) Implication: Kean Health and its at-home testing kits could provide a new level of personalized testing options that can disrupt traditional medical testing and create opportunities for telehe… - [At-Home Food Sensitivity Tests](https://www.trendhunter.com/trends/food-sensitivity-test): PinnerTest is a Science-Based Exam That is Highly Comprehensive (Category: Lifestyle) Implication: PinnerTest and similar products can disrupt traditional healthcare models by providing diagnostic testing from home. - [At-Home Lab Tests](https://www.trendhunter.com/trends/at-home-lab-test): Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More (Category: Lifestyle) Implication: Opportunity for healthcare providers to incorporate at-home lab test and digital tracking app services to provide personalized health monitoring solutions. - [Environmental Intolerance Tests](https://www.trendhunter.com/trends/environmental-intolerance-test): This Test Helps Shows What is Causing Your Body & Skin Discomfort (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate environmental intolerance testing into healthcare practices for more comprehensive patient wellness assessments. - [Easy-to-Use Food Allergy Tests](https://www.trendhunter.com/trends/food-allergy-test): Everywell Boasts a Wide Variety At-home Tests & One is for Food (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop cutting-edge technologies and products in the health and wellness industry that empower individuals to proactively monitor and manage th… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)