# Home Test At-home medical testing is becoming increasingly possible with advanced tech. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 21, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-test ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Home Test trend? **Home Test:** Innovations in tech have resulted in streamlined processes for medical testing, so much so that consumers are able to conduct various tests with accuracy in the comfort of their own homes. These products reveal an increased focus on accessibility in the medical industry, catering to consumers who face barriers (whether financial, physical, or mental) when it comes to accessing quality health care. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 31, 2018 to Oct 22, 2019 - Published: Mar 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Home Test trend ### At-Home Medical Testing The rise of accessible medical testing technology aimed at making the process more consumer-friendly ### Telemedicine Companies providing medical services remotely through the internet or phone, making it more accessible from any location ### Personalized Healthcare Customized medicine as a result of advancements in technology to cater to individual needs ## What the Home Test trend means for industry ### For Healthcare Advanced diagnostic and screening tools including telemedicine and personalized healthcare ### For Consumer Retail Accessibility and convenience of at-home medical testing technology in consumer-friendly packaging ### For Biotech Developing personalized healthcare for consumers and patients, integrating it with at-home medical testing technology ## Workshop question Consider the types of barriers your potential customers may face in their purchase journey. How could your organization remove some of those barriers? ## Trend signals for Home Test Trend score 2.9 out of 10, from popularity 53%, activity 26%, freshness 9%. - Popularity: 53% - Activity: 26% - Freshness: 9% ## Examples of the Home Test trend 4 featured examples from Jul 31, 2018 to Oct 22, 2019. - [At-Home Food Sensitivity Tests](https://www.trendhunter.com/trends/food-sensitivity-test): PinnerTest is a Science-Based Exam That is Highly Comprehensive (Category: Lifestyle) Implication: PinnerTest and similar products can disrupt traditional healthcare models by providing diagnostic testing from home. - [Cranial Injury-Detecting Gadgets](https://www.trendhunter.com/trends/cranial-diagnostic-device): This Diagnostic Device Uses a Blood Test to Spot Concussions (Category: Lifestyle) Implication: Opportunity for developing handheld diagnostic gadgets like TBIcheck for the healthcare industry to facilitate quick and non-invasive medical tests. - [At-Home Progesterone Test Kits](https://www.trendhunter.com/trends/athome-progesterone-test-kits): Proov Helps Women Understand More About Their Reproductive Health (Category: Tech) Implication: Disruptive innovation opportunity: Developing and marketing affordable at-home progesterone test kits that enhance women's reproductive health monitoring and promote proactive fer… - [At-Home Screening Kits](https://www.trendhunter.com/trends/hpv-screening-test): Nurx's HPV Screening Test Assesses the Risk of Cervical Cancer (Category: Tech) Implication: Disruptive innovation opportunity: Integrate technology in the healthcare industry to provide more convenient and cost-effective solutions for patients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)