# Home Purification Self-sanitizing items give peace of mind to those looking to automate health. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-purification ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Home Purification trend? **Home Purification:** With cases of illness and disease constantly making the headlines of newspapers and online media, consumers are subsequently becoming more concerned with maintaining their health amid such viral dangers. Self-sanitizing products allow homeowners to take precautions against the spread of certain bacterial properties, combining high-tech features with the need for health-improving items that provide peace of mind. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 11 to Nov 14, 2013 - Published: Mar 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Home Purification trend ### Self-Sanitizing Products Consumers are becoming more concerned with maintaining their health amid viral dangers, leading to high demand for self-sanitizing products, which combine high-tech features with health-improving items that provide peace of mind. ### Electrolysis Technology Technology that uses electrolysis, like the ECO Washing Balls, is being used to sanitize fresh produce and offers a safe, non-intimidating design. ### Programmable Bacteria Synthetic Biology imagines a future where the most unsanitary surfaces might be capable of cleaning themselves using programmable bacteria. ## What the Home Purification trend means for industry ### For Health and Wellness As consumer demand for self-sanitizing products grows, businesses in the health and wellness industry can innovate with high-tech features to provide better health-improving products. ### For Technology Electrolysis technology and programmable bacteria offer opportunities for tech companies to innovate and develop products that improve sanitation and hygiene. ### For Transportation The Cyclean Bus Handle is an example of how public transportation can improve sanitation and hygiene for commuters, providing opportunities for businesses to develop products that improve the commuting experience. ## Trend signals for Home Purification Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%. - Popularity: 54% - Activity: 41% - Freshness: 8% ## Examples of the Home Purification trend 6 featured examples from Apr 11 to Nov 14, 2013. - [Gelatinous Sanitizing Spheres](https://www.trendhunter.com/trends/jell-balls): Jell Balls Roll About Your Floor, Absorbing Dust and Dirt (Category: Art & Design) Implication: The gelatinous cleaning technology can disrupt the home cleaning industry, providing more effective and convenient cleaning solutions. - [Sanitizing Bathroom Accessories](https://www.trendhunter.com/trends/puredesign-dry-clean): The Puredesign Dry Clean Freshens Fabric to Reduce Your Laundry (Category: Tech) Implication: Opportunities for the development of smart and energy-efficient cleaning devices for the home. - [Finger-Disinfecting Devices](https://www.trendhunter.com/trends/electrolux-handcleaner): The Electrolux HandCleaner Promises Precision Sanitization (Category: Unique) Implication: The health and hygiene industry can explore the development of advanced and precise disinfecting devices, leveraging trends like precision sanitization and compact handheld device… - [Self-Cleaning Surfaces](https://www.trendhunter.com/trends/synthetic-biology): Synthetic Biology Explores the Possibilities of Programmable Bacteria (Category: Unique) Implication: Opportunity for home cleaning product companies to incorporate microbial floor surfaces and biodetecting countertops into their offerings. - [Self-Sanitizing Transit Handgrips](https://www.trendhunter.com/trends/cyclean-bus-handle): The Cyclean Bus Handle is Constantly Cleansed Between Contact (Category: Autos) Implication: Disruptive innovation opportunity: Implement self-sanitizing technologies in public transportation vehicles to enhance cleanliness and passenger safety. - [Pesticide-Repelling Devices](https://www.trendhunter.com/trends/electrolysis-technology): These Balls Use Electrolysis Technology to Sanitize Fresh Produce (Category: Art & Design) Implication: Electronic devices for sanitizing fresh produce has the potential to revolutionize the agriculture industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)