# Home Professional Brands are launching comfort-focused and performance-driven home attire. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 19, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-professional ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Home Professional trend? **Home Professional:** Brands are debuting comfortable fashion items, designed to support consumers when they are at home. The silhouettes are not only packed with performance-driven features—from quick-drying fabrics to flexible constructions—but they are also made to be stylish. ## The consumer insight behind the Home Professional trend The balance between aesthetics and functionality is a driving force of consumer purchasing decisions and individuals who are embracing the work-from-home lifestyle, or those who generally prefer to spend more time indoors, are creating a demand for comfortable and stylish products. When these needs are met, consumers feel better supported in the home environment, allowing them to concentrate better on tasks or be more relaxed—which is especially important to those spending increased amounts of time indoors. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 21, 2019 to Mar 25, 2021 - Published: Aug 19, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Home Professional trend ### Comfortable and Performance-driven Home Attire The demand for comfortable and fashionable products that support work-from-home and indoor lifestyles is driving brands to launch clothing with performance-driven features. ### Glamorous Work-From-Home Collections Fashion brands, like Dior, are releasing luxurious yet comfortable clothing lines for consumers to wear while working from home, focusing on balancing comfort and style for video calls. ### Functional Spring Activewear Collections Major fashion retailers are focusing on the basics with versatile, sustainable, and stylish activewear collections designed for individuals to wear while staying indoors and working out to cope during the pandemic. ## What the Home Professional trend means for industry ### For Fashion Fashion industry professionals can innovate by designing fashionable home attire that has performance-driven features to cater to work-from-home and indoor lifestyles. ### For Athletic Apparel Fitness clothing manufacturers can tap into the growing trend of functional and sustainable activewear, featuring comfortable designs for indoor workouts. ### For Luxury Retail Luxury brands can offer high-end casual fashion items, such as a balenciaga home sandal or Dior's Chez Moi collection, that cater to consumers' remote lifestyles without sacrificing style for comfort. ## Workshop question How might your brand increase consumer comfort? ## Trend signals for Home Professional Trend score 4.2 out of 10, from popularity 52%, activity 66%, freshness 10%. - Popularity: 52% - Activity: 66% - Freshness: 10% ## Examples of the Home Professional trend 8 featured examples from Feb 21, 2019 to Mar 25, 2021. - [Self Isolation Hoodies](https://www.trendhunter.com/trends/relaxation-hoodie): Vollebak's Relaxation Hoodie Was Created for Isolated Living (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate relaxation features into fashion products to market them as a means of self-care and for creating personal space. - [Hybrid Homebody Housecoats](https://www.trendhunter.com/trends/offhours-homecoat): The Offhours Homecoat is Designed Like a Wearable Comforter (Category: Fashion) Implication: The fashion industry can create clothing that makes home life more cozy and comfortable. - [Glamorous Work-From-Home Collections](https://www.trendhunter.com/trends/dior-chez-moi): Dior's Chez Moi Collection is Available Now (Category: Fashion) Implication: Disruptive innovation opportunity: Create an online platform that curates and sells fashionable work-from-home clothing collections from various brands. - [Comfort-Focused Functional Intimates](https://www.trendhunter.com/trends/ultimate-comfort): Wacoal's Ultimate Comfort Series is Perfect For At-Home Work (Category: Fashion) Implication: Disruptive innovation opportunity in the intimate apparel industry to cater to the needs of remote workers. - [Luxury Stay-at-Home Footwear](https://www.trendhunter.com/trends/home-sandal): The Balenciaga Home Sandal Brings a High-End Touch to Life Indoors (Category: Luxury) Implication: The fashion industry can create luxury stay-at-home apparel and footwear that is both comfortable and stylish. - [Streamlined Athletic Blazers](https://www.trendhunter.com/trends/athletic-blazer): LIT Recently Launched the No Rules Athletic Blazer in Five Colors (Category: Fashion) Implication: Athletic apparel brands have an opportunity to create new product lines that cater to the growing demand for versatile and stylish performance wear. - [Comfy Quick-Dry Bathrobes](https://www.trendhunter.com/trends/casamera-bathrobe): The Casamera Bathrobe Has a Fluffy, Breathable Construction (Category: Fashion) Implication: Opportunity for apparel manufacturers to incorporate enhanced comfort and breathable construction into their products, meeting the needs of consumers working from home. - [Functional Spring Activewear Collections](https://www.trendhunter.com/trends/activewear-collection2): COS' Activewear Collection Was Made Sustainably (Category: Lifestyle) Implication: Fashion retailers have an opportunity to expand their offerings to cater to consumers' increased need for versatile and sustainable yet fashionable activewear pieces. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)