# Home Peel Medical-grade chemical peels are being adapted to treatments safe for home use. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 14, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-peel ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Home Peel trend? **Home Peel:** Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums. ## The consumer insight behind the Home Peel trend One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 26, 2023 to Feb 15, 2024 - Published: Feb 14, 2024 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Home Peel trend ### At-Home Skincare The trend of at-home skincare solutions has led to the creation of over-the-counter chemical peels for private home treatment. ### Targeted Body Skincare Consumers are extending their skincare routines beyond the face, leading to a demand for whole-body skincare products that address specific skin concerns. ### Convenience and Accessibility Consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for over-the-counter solutions that offer medical-grade results. ## What the Home Peel trend means for industry ### For Skincare Skincare brands are adapting medical-grade chemical peels into over-the-counter, at-home treatments to cater to the demand for convenience and accessibility. ### For Beauty The beauty industry benefits from the trend of at-home chemical peels, as consumers seek out effective, yet convenient skincare solutions for their skin concerns. ### For Cosmetics The cosmetics industry can tap into the trend of at-home skincare by offering targeted body skincare products that address specific concerns, such as ingrown hairs and keratosis pilaris. ## Workshop question How could your brand adapt its products or services with convenience and accessibility in mind? ## Trend signals for Home Peel Trend score 5.3 out of 10, from popularity 77%, activity 63%, freshness 21%. - Popularity: 77% - Activity: 63% - Freshness: 21% ## Examples of the Home Peel trend 4 featured examples from Sep 26, 2023 to Feb 15, 2024. - [Medical-Grade At-Home Peels](https://www.trendhunter.com/trends/home-acid-chemical-peel): Skin Obsession's Glycolic Acid Peels are Designed for Private Home Use (Category: Fashion) Implication: Skin Obsession's medical-grade peels are disrupting the skincare industry with their at-home use and customizable effectiveness. - [Wipe-On Chemical Peels](https://www.trendhunter.com/trends/exfoliating-body-treatment-peel): Alpha Beta's Exfoliating Treatment Uses a Towel to Apply a Body Peel (Category: Lifestyle) Implication: The skincare industry can leverage the textured towel trend and alpha-beta hydroxy acid blends to develop innovative products that cater to diverse skin concerns. - [Leave-On Body Peels](https://www.trendhunter.com/trends/the-body-peel): The Body Peel by Nécessaire is a 12% Acid Peel with 10% AHA, 1% BHA & 1% PHA (Category: Fashion) Implication: The skincare industry can expand its product offerings to include whole-body skincare solutions that target skin concerns beyond just the face, catering to the growing demand from… - [At-Home Chemical Peels](https://www.trendhunter.com/trends/tca-body-peel): The TCA Body Peel is an At-Home Solution for Dry and Blemished Skin (Category: Lifestyle) Implication: The beauty and skincare industry is being disrupted by the introduction of at-home chemical peels like the TCA Body Peel that offer accessible and effective skincare solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)