# Home Organizing Home-organization services and platforms take inspiration from Marie Kondo. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 2, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-organizing ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Home Organizing trend? **Home Organizing:** Since Marie Kondo's book and TV show made waves, home organization services and platforms have become increasingly popular. These exist in the form of websites, tutorials and services that give people ideas and tools to ensure that their personal environments are streamlined and to their liking. ## The consumer insight behind the Home Organizing trend As people have more time on their hands due to the closure of many pubic and private spaces, finding home projects has been top-of-mind. This, connected with the design inspirations that have been made popular in recent years, has allowed for new room in consumers' lives for brands, products and services that empower them to create in and for the home, in styles that are both personalized and easy to follow. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 27, 2019 to May 14, 2020 - Published: Jun 2, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Home Organizing trend ### Home Organization Home organization services and platforms have become increasingly popular since Marie Kondo's book and TV show made waves. ### Branded Tech Storage Tutorials Lifestyle brands are creating tech storage tutorials as a way to capitalize on the trend of home organization. ### Whole-Home Organization Consultations Tailored Living offers virtual consultations to allow homeowners to design custom solutions with no risk. ## What the Home Organizing trend means for industry ### For Interior Design Interior designers can capitalize on the trend of home organization by incorporating personalized and streamlined designs into their services. ### For E-commerce E-commerce platforms can offer personalized and easy to follow products that help consumers create a streamlined and personalized home organization style. ### For Moving Services Moving services can expand their offerings to include pre-move prep, logistics management, and organizational solutions for homeowners seeking to create a simple, clean living environment. ## Workshop question How is your brand empowering consumers to engage with its product/service on their own terms? ## Trend signals for Home Organizing Trend score 4.2 out of 10, from popularity 59%, activity 59%, freshness 9%. - Popularity: 59% - Activity: 59% - Freshness: 9% ## Examples of the Home Organizing trend 4 featured examples from Aug 27, 2019 to May 14, 2020. - [Home Organizing Companies](https://www.trendhunter.com/trends/home-organizing-company): The Neat Method Offers Various Services—from Bathrooms to Offices (Category: Art & Design) Implication: Home organizing companies can partner with other home service providers like cleaning companies or interior designers to expand their offerings. - [Joyful Homeware Collections](https://www.trendhunter.com/trends/the-shop-at-konmari): The Shop at KonMari Shares Items Designed to Spark Joy (Category: Art & Design) Implication: The homeware industry can capitalize on the Homeware Joy and Wellness-Boosting Products trends by creating products that bring joy and emotional well-being to consumers. - [Whole-Home Organization Consultations](https://www.trendhunter.com/trends/organization-consultation): Tailored Living Offers Virtual Consultations During COVID-19 (Category: Art & Design) Implication: Tailored Living's virtual consultations disrupt the traditional interior design industry by providing remote collaboration and tailored solutions. - [Branded Tech Storage Tutorials](https://www.trendhunter.com/trends/uo-tech): This Urban Outfitters UO Tech Video Shares Home Organization Ideas (Category: Life-Stages) Implication: The tech accessories industry can take advantage of the demand for innovative and aesthetically pleasing storage solutions to provide consumers with convenient and stylish ways to… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)