# Home Noise Noise pollution-reducing items and design in the home are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 10, 2021 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/home-noise ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Home Noise trend? **Home Noise:** A multitude of factors has resulted in people prioritizing noise-reducing products in their home. These include everything from windows that block sound to directional speakers that prevent noise leaking outside of areas the speakers are directed. ## The consumer insight behind the Home Noise trend As people who work in office professions continue to work from home as a result of COVID-19, often in small spaces with roommates or family members, noise reduction has become crucial. Being able to work, live and enjoy common spaces requires a respect for others, and people are increasingly turning to brands that are able to make the co-living process smoother amidst the pandemic. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 14, 2020 to Feb 10, 2021 - Published: Feb 10, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Home Noise trend ### Growing Demand for Noise-Reducing Home Products As people spend more time at home due to COVID-19, noise reduction has become crucial and people are turning to brands that are able to make co-living smoother amidst the pandemic. ### Directional Sound Solutions Innovations like the 'sound/spot' speaker focus on directing sound to the listener, creating more efficient listening experiences. ### Active Noise-Canceling Earbuds Wireless earbuds like the KEF Mu3 True Wireless Earphones offer high-end audio experiences with active noise-canceling features. ## What the Home Noise trend means for industry ### For Home Improvement As demand for noise-reducing home products grows, there is an opportunity for brands in the home improvement industry to tap into this trend with innovative designs and noise-reducing products. ### For Audio Technology Directional sound solutions and high-end audio experiences with active noise-canceling features present a disruptive innovation opportunity for brands in the audio technology industry to create more efficient and personalized audio experiences. ### For Construction The development of anti-noise pollution windows provides an opportunity for the construction industry to incorporate noise-reducing design elements into urban environments. ## Workshop question How could your brand prioritize home comforts for customers or employees working from home? ## Trend signals for Home Noise Trend score 4.8 out of 10, from popularity 64%, activity 69%, freshness 9%. - Popularity: 64% - Activity: 69% - Freshness: 9% ## Examples of the Home Noise trend 4 featured examples from Jul 14, 2020 to Feb 10, 2021. - [Sound-Blocking Sleeping Earmuffs](https://www.trendhunter.com/trends/sleepmuffs): The Blisstil 'SleepMuffs' Enable a Peaceful Sleep Anywhere (Category: Lifestyle) Implication: Companies that focus on personal care can take advantage of creating sleeping earmuffs that contribute to better sleep and overall well-being. - [Precisely Tuned Wireless Earbuds](https://www.trendhunter.com/trends/true-wireless-earphones): The KEF Mu3 True Wireless Earphones are the Brands First (Category: Tech) Implication: The audio technology industry is experiencing growth and direct competition between brands, leading to an increased focus on high-end capabilities and sophisticated designs. - [Sound-Optimizing Living Room Speakers](https://www.trendhunter.com/trends/soundspot-speaker): The Conceptual 'sound/spot' Speaker Targets Audio (Category: Tech) Implication: Industry players can explore the manufacture and marketing of speaker designs with specialized audio outputs. - [Anti-Noise Pollution Windows](https://www.trendhunter.com/trends/acoustic-friendly-ventilation-window): The Acoustic Friendly Ventilation Window (AFVW) is Optimized (Category: Art & Design) Implication: The real estate industry can explore new value propositions in urban living by marketing sustainable and health-promoting living spaces that are build around acoustic-friendly and… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)