# Holy Basil Elixir Adaptogenic Holy Basil offers herbal relief in the form of drinks and tonics. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holy-basil-elixir ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Holy Basil Elixir trend? **Holy Basil Elixir:** Holy Basil, with its roots in Ayurvedic medicine, is increasingly being incorporated into high-end wellness beverages as it is presently being highlighted as a soothing, mood-enhancing adaptogenic. This progression highlights the pattern of ancient ingredients being co-opted as "superfoods," rebranded to fulfill particular contemporary wellness needs with easily adapting herbal extracts that in reality boast quite a wide range of health benefits. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 19, 2017 to Jul 25, 2019 - Published: May 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Holy Basil Elixir trend ### Ancient Adaptogenic Ingredients Ingredients like holy basil being highlighted as a soothing, mood-enhancing adaptogenic demonstrates a pattern of ancient ingredients being co-opted as superfoods, rebranded to fulfill particular contemporary wellness needs. ### Combination Formulas of Herbal Tonics The brand Oregon's Wild Harvest combines various herbal tonics, both single-ingredient and blends, to cater to different systems of the human body and provide natural solutions that help support digestive, respiratory, and immune health. ### Adaptogenic Plant-based Tonics Brands like Elements and VitalFit utilize plant-based adaptogens to support adrenal system function, promote vitality and boost clarity, focus, calmness and restfulness in functional wellness tonics and supplements. ## What the Holy Basil Elixir trend means for industry ### For Natural Supplements and Tonics Brands can rebrand age-old medicinal plants and plant-based remedies to cater to specific wellness requirements, creating functional tonics and supplements that offer solutions for various health concerns from stress relief to digestive health. ### For Plant-based Beverages Using plant-based ingredients offers opportunities for business professionals to create natural drinks with functional properties and seasonally inspired flavors, such as combining strawberries, organic basil, organic holy basil and organic hibiscus. ### For Functional and Sugar-free Drinks Brands can offer functional and sugar-free drinks with natural sweeteners and Ayurvedic spices in bottled or keg formats designed for specific emotional or functional needs. ## Workshop question As an ancient and religious ingredient, Holy Basil can be used not only to increase brain function but to help brands share a historical story about new products. Visualize one way you foresee Holy Basil (or something similar) playing a role in your product. What does that look like? ## Trend signals for Holy Basil Elixir Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%. - Popularity: 57% - Activity: 49% - Freshness: 8% ## Examples of the Holy Basil Elixir trend 6 featured examples from Apr 19, 2017 to Jul 25, 2019. - [Balancing Adaptogenic Tonics](https://www.trendhunter.com/trends/adaptogenic-tonics): Elements' Functional Wellness Drinks Support Vitality & More (Category: Lifestyle) Implication: Incorporating plant-based adaptogenic tonics into the functional wellness industry to provide vitality, focus, calm, and rest support. - [Functional Sugar-Free Beverages](https://www.trendhunter.com/trends/new-zealand-spring-water): OSOM Enriches New Zealand Spring Water with Ayurvedic Spices (Category: Lifestyle) Implication: The beverage industry can explore the opportunity of incorporating Ayurvedic spices and sugar-free formulas to create functional and healthier drink options. - [Blue Algae Juices](https://www.trendhunter.com/trends/juice-generation-holy-water): Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik' (Category: Lifestyle) Implication: The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni… - [Adaptogenic Mind-Supporting Supplements](https://www.trendhunter.com/trends/vitalfit-adapted): The VitalFit Adapted Supplement Balances Overall Wellness (Category: Lifestyle) Implication: The supplement industry can explore disruptive innovation opportunities by developing more adaptogenic supplements that help consumers balance their overall wellness through natur… - [Biodynamic Herbal Tonics](https://www.trendhunter.com/trends/herbal-tonics): Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More (Category: Lifestyle) Implication: Companies in the herbal supplement industry can benefit from offering biodynamic product lines that differentiate themselves on quality and sustainability. - [Herbaceous Berry Kombuchas](https://www.trendhunter.com/trends/strawberry-basil-kombucha): Brew Dr.'s Strawberry Basil Kombucha is an All-New Seasonal Flavor (Category: Lifestyle) Implication: The beverage industry can explore producing and marketing new kombucha flavors using seasonal herbs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)