# Holographic Reality Unlike the holograms of the 80s, new projections make imagery more lifelike. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 7, 2008, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/holographic-reality-unlike-the-holograms-of-the-80s-new-projections-make-im ## Key Figures - Trend score: 4.9/10 - Evidence articles: 11 ## What is the Holographic Reality trend? **Holographic Reality:** Holographic imagery are a blank canvas which advertisers can use to infiltrate any space with their brand. They are a relatively new technology so holograms still create a lot of buzz. They combine fantasy and real life into live, 3D experiences, but it's their novelty that makes them stand out. ## At a Glance - Evidence: 11 featured examples - Articles from: Jan 19 to Aug 6, 2008 - Published: Oct 7, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Holographic Reality trend ### Interactive Holograms The development of interactive holograms as seen in AirStrike and VisionAire presents opportunities for innovative advertising, interactive assistants, and novelty products. ### Holographic Projection The ability for holographic projection to create unique advertising spaces has potential uses in various industries from medicine to gaming as demonstrated by Urban Ninja's holographic movie marketing campaign. ### 3D Hologram Display Technology The advances in display technology and specifically the updatable holographic display technology paves the way for future innovations in marketing, medicine and gaming such as the concept holographic display streaming studio. ## What the Holographic Reality trend means for industry ### For Advertising and Marketing The unique technology behind holographic projections creates new opportunities to design and advertise products. ### For Technology The ability to create holographic displays, such as the 1080i holographic video player, is driving innovation in the technology industry and fuelling demand for products with the holographic feature. ### For Healthcare Updatable holographic displays have disruptive opportunities to create devices to help surgeons in brain surgeries, give pilots an immersive situational awareness experience, and give emergency teams nearly real-time views of fast-changing flood situations or traffic problems. ## Trend signals for Holographic Reality Trend score 4.9 out of 10, from popularity 67%, activity 70%, freshness 8%. - Popularity: 67% - Activity: 70% - Freshness: 8% ## Examples of the Holographic Reality trend 11 featured examples from Jan 19 to Aug 6, 2008. - [Bionic Contact Lenses](https://www.trendhunter.com/trends/bonic-eye-contact-washington): Real Holographic Displays for the Eye (Category: Unique) Implication: Bionic contact lenses provide an immersive augmented reality gaming experience, creating new opportunities for game developers to create innovative gameplay and user interfaces. - [Interactive Holograms](https://www.trendhunter.com/trends/interactive-holograms-visionaire-multitouch-holograms): VisionAire Multitouch Holograms (Category: Unique) Implication: The entertainment industry can leverage interactive holograms to create immersive experiences in live performances, concerts, and theme parks. - [Interactive Holograms](https://www.trendhunter.com/trends/airstrike): AirStrike (Category: Unique) Implication: Interactive holograms can revolutionize advertising by providing an immersive and engaging experience to the customers. - [Holographic Touch Screen Dishes](https://www.trendhunter.com/trends/futuristic-computers-the-cup-pc): Cup PC (Category: Art & Design) Implication: Opportunity for developing holographic touch screen displays and other related hardware components. - [Awesome 3D Movie Marketing](https://www.trendhunter.com/trends/loch-ness-monster-at-a-rampage-in-tokyo-or-3d-movie-marketing): Loch Ness Monster at a Rampage in Tokyo (Category: Pop Culture) Implication: Film industry can use immersive and experiential promotions like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to stand out in the industr… - [Toys for Children With Cancer](https://www.trendhunter.com/trends/toys-for-children-with-cancer-the-dilus): The Dilus (Category: Life-Stages) Implication: The toy manufacturing industry can leverage the trend of empathy-driven toys to develop products that cater to the unique needs of children with specific health conditions, provid… - [Phones of the Future](https://www.trendhunter.com/trends/tancher-transformer): The Concept Tancher Transformer Phone (Category: Tech) Implication: The mobile technology industry can leverage the concept of transformer phones to create innovative devices that enhance user experience and offer versatile functionalities. - [World's First Updatable Holographic Display](https://www.trendhunter.com/trends/first-updatable-holographic-display) (Category: Unique) Implication: Opportunity for disruptive innovation in multimedia and advertising industries with the use of updatable holographic displays. - [Outdoors Holographic Streaming](https://www.trendhunter.com/trends/studio-streamer-concept): Transforming Studio Streamer Concept (Category: Unique) Implication: The entertainment industry could use holographic streaming for immersive movie experiences, virtual concerts, and interactive gaming events. - [1080i Holographic Video Player](https://www.trendhunter.com/trends/1080i-holographic-video-holocube): holocube (Category: Tech) Implication: The holocube's holographic video display technology provides a unique and immersive platform for businesses to create captivating advertisements that stand out from the competitio… - [A Little Closer To Mainstream 3-D](https://www.trendhunter.com/trends/a-little-closer-to-mainstream-3-d) (Category: Tech) Implication: The rewritable holographic technology presents opportunities for disruptive innovation in various sub-industries of digital displays, including smartphones, tablets, and televisio… ## Recent trend clusters - 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