# Holographic Reality Projected images bring an otherworldly experience that 3D can't. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 7, 2010 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/holographic-reality-projected-images-bring-an-otherworldly-experience-that ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Holographic Reality trend? **Holographic Reality:** Why stop at 3D innovation when you could go one step further? Holograms surpass the "reality" of 3D, instead bringing the user to a completely different world that plays on futurism, fantasy and science fiction. Hi-tech gadgets that actually contain functioning holographic qualities are one way to appeal to the most future-focused of today's consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 11, 2009 to Aug 5, 2010 - Published: Oct 7, 2010 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Holographic Reality trend ### Holographic Technology Holographic technology sets itself apart from the reality of 3D, providing a futuristic experience. This can lead to an opportunity for hi-tech gadgets, innovative flexible materials, and new materials that eliminate waste in production. ### 3D Projection Projections that display 3D holograms create an innovative and immersive environment, leading to opportunities for holographic packaging, fauxlogram office art, and holographic celebrity campaigns. ### Digital Projection Digital projection technology will become increasingly popular in the year 2021 and may lead to opportunities for new wearable technology: holographic wrist phones, functional holographs in garments and home-decor products, and projection-based ads in film, music, and live events. ## What the Holographic Reality trend means for industry ### For Technology Industry The technology industry can explore the full potential of holographic technology by focusing on how functional holograms can be used in gadgets and wearables, covering a range of needs from entertainment to workplace efficiency. ### For Packaging Industry The packaging industry can invest in material and printing technologies, which will push us towards a future of environmentally sustainable packaging that maintains its aesthetics and commercial appeal, while also eliminating waste and reducing production costs. ### For Marketing & Advertising Industry The marketing and advertising industry can strategically apply digital projection and holograms to video ads, online banners, and outdoor billboards. These innovations have the potential to engage and immerse viewers, providing a novel advertising experience. ## Trend signals for Holographic Reality Trend score 5.0 out of 10, from popularity 76%, activity 67%, freshness 8%. - Popularity: 76% - Activity: 67% - Freshness: 8% ## Examples of the Holographic Reality trend 7 featured examples from Jun 11, 2009 to Aug 5, 2010. - [Holographic Mobiles](https://www.trendhunter.com/trends/black-hole-concept-phone): The Black Hole Concept Phone for 2020 Has a Levitating Mouse Ball (Category: Art & Design) Implication: The consumer electronics industry could explore the integration of holographic technology in future mobile devices. - [Holographic Wrist Phones](https://www.trendhunter.com/trends/dew-wearable-cellphone): Keep an Eye on Your Social Life with the Dew Wearable Cellphone (Category: Tech) Implication: Opportunity for companies to create innovative wearable devices and smartphones that utilize holographic projection technology. - [Screenless Smartphones](https://www.trendhunter.com/trends/trou-mac-funamizu): 'Trou' Hologram Projecting Flexible Mobile by Mac Funamizu (Category: Tech) Implication: Disruptive innovation opportunity: Revolutionizing the mobile phone industry with screenless and hologram projection technology. - [Fauxlogram Office Art](https://www.trendhunter.com/trends/microsoft-star-trek-sculpture): Microsoft 'Star Trek' Sculpture Shows Spock & Crew Ready to Materialize (Category: Art & Design) Implication: There is a growing demand for unique and creative office-friendly artwork for business spaces. - [Holographic Hand Helds](https://www.trendhunter.com/trends/cobalto-concept-cell-phone): The Cobalto Concept Phone Adds Science to Fiction (Category: Tech) Implication: The trend of holographic hand held devices presents new opportunities for tech companies in the consumer electronics industry to create innovative and marketable devices. - [Futuristic Holographic Packaging](https://www.trendhunter.com/trends/filmless-green-holography): New Eco Package for Aquafresh Helps Sustainablity Shine (Category: Eco) Implication: The packaging industry can benefit from incorporating holographic and eco-friendly materials to create innovative and sustainable packaging solutions. - [Celebrity Holograms](https://www.trendhunter.com/trends/lindsay-lohan-marc-ecko): The Lindsay Lohan Marc Ecko 2010 Campaign is Superimposed (Category: Fashion) Implication: The fashion industry can adopt hologram technology and celebrity branding to revolutionize their advertising and promotion strategies. ## Recent trend clusters - [Protocol Delegation](https://www.trendhunter.com/protrends/clinical-action-software) (Tech) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)