# Hollywood on YouTube YouTube holds infinite branding and PR opportunites. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 16, 2008, updated Nov 17, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hollywood-on-youtube-youtube-holds-infinate-branding-and-pr-opportunites ## Key Figures - Trend score: 5.5/10 - Evidence articles: 8 ## What is the Hollywood on YouTube trend? **Hollywood on YouTube:** YouTube used to be considered a tool for amateurs, but now it’s being used by professionals who have realized its value. Tom Ford was his own fashion model, and Matt Damon, Jimmy Kimmel and Sarah Silverman played themselves in some of the hottest virals of the year, offering insight into YouTube PR. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 25, 2007 to Jun 8, 2008 - Published: Oct 16, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Hollywood on YouTube trend ### Mainstream adoption of YouTube YouTube is being used by professionals in ways that were previously unimagined, indicating that the video sharing platform has undergone a cultural shift with mainstream adoption. ### Celebrity Viral Video Parodies Hollywood actors have started to utilize viral videos as a strategy to expand their appeal and connect with fans in a new more playful source of media. ### Personal YouTube Channels of High Profile Individuals High-profile individuals like members of royalty, celebrities, and fashion designers have started using personal YouTube channels to share clips regarding their life, work, expertise, and opinions after recognizing its value as a communication tool. ## What the Hollywood on YouTube trend means for industry ### For Entertainment The entertainment industry could leverage viral video content to promote upcoming projects on YouTube, which has transformed into a mainstream platform. ### For Social Media The emergence of mainstream adoption of YouTube emphasizes the value of social media and video sharing platforms for brands and influencers to connect with fans and expand their reach across the web. ### For Marketing and Advertising The trend of creating engaging viral video content underscores the opportunity for marketers and advertisers to take advantage of celebrities' interest in YouTube to promote their brands. ## Trend signals for Hollywood on YouTube Trend score 5.5 out of 10, from popularity 90%, activity 68%, freshness 8%. - Popularity: 90% - Activity: 68% - Freshness: 8% ## Examples of the Hollywood on YouTube trend 8 featured examples from Dec 25, 2007 to Jun 8, 2008. - [Celebrity Shock Virals](https://www.trendhunter.com/trends/viral-video-sarah-silverman-matt-damon-im-fking-matt-damon): Sarah Silverman is F--king Matt Damon (Category: Pop Culture) Implication: The advertising industry can benefit from creating viral videos that feature big-name celebrities and humor to help create an emotional connection with viewers and increase brand… - [Fashion Designers as Actors](https://www.trendhunter.com/trends/ford-spoofs-treatment): Tom Ford Spoofs 'In Treatment' (Category: Pop Culture) Implication: Fashion industry can incorporate acting and other talents to create engaging content and expand their brand presence. - [Celebs Attempting Viral](https://www.trendhunter.com/trends/will-ferrell-shark-funnyordie): Will Ferrell Offers Shark as Contest Prize (Category: Pop Culture) Implication: The rise of celebrity viral contests and social media branded apps presents opportunities for social media marketing agencies to work with businesses to increase engagement and br… - [Rockstars Parody Viral Videos](https://www.trendhunter.com/trends/weezer-viral-video): Weezer's 'Pork and Beans' Video Kicks Ass (Category: Pop Culture) Implication: Musicians can leverage parody videos and lip-syncing trends to attract new fans and increase their online presence. - [Royalty on YouTube 2](https://www.trendhunter.com/trends/queen-rania-youtube): Queen Rania of Jordan (Category: Pop Culture) Implication: As more public figures and influencers turn to social media to engage with audiences and promote cross-cultural understanding, there is an opportunity for social media companies t… - [Self-Made Celeb Movie Promotions](https://www.trendhunter.com/trends/viral-videos-to-promote-movies-ben-stiller-robert-downey-jr-jack-black): Ben Stiller, Robert Downey Jr., Jack Black for Tropic Thunder (Category: Pop Culture) Implication: Film professionals can leverage viral marketing strategies for movie promotions. - [Celebrity Youtube Channels](https://www.trendhunter.com/trends/madonna-youtube): Madonna Vacuums to Appeal to Fans (Category: Pop Culture) Implication: The entertainment industry can leverage celebrity YouTube channels for direct fan engagement and promotion. - [Queen Elizabeth II on YouTube](https://www.trendhunter.com/trends/queen-elizabeth-ii-youtube-christmas-message-royal-channel): Christmas Message on the Royal Channel (Category: Pop Culture) Implication: Entertainment industry could improve traditional methods of delivering content by adapting to digital mediums. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)