# Holistic Recovery Ingredient-conscious consumers look for superfood-powered healing. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-recovery ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Holistic Recovery trend? **Holistic Recovery:** Armed with a wealth of knowledge about product ingredients and the power of superfoods, consumers are applying this insight towards their recovery process, looking for products that walk the line between powerful and wholesome. This speaks to the growing movement towards naturalization and the comfort consumers seek in familiar ingredients when it comes to stress and pain relief. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21 to Oct 26, 2016 - Published: Nov 23, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Holistic Recovery trend ### Superfood-Powered Healing Consumers are seeking products that harness the power of superfoods in their recovery process, spurring innovation in areas such as beauty tonics and immunity powders. ### Holistic Skincare The growing trend towards naturalization is driving innovation in skincare products that use plant-based ingredients, with brands like Youth to the People leading the way. ### Alternative Supplement Delivery Consumers are exploring alternative ways to receive the beneficial effects of supplements, with topical and oral supplement sprays gaining traction as viable alternatives to pills and powders. ## What the Holistic Recovery trend means for industry ### For Beauty and Personal Care The trend towards superfood-powered healing and holistic skincare is spurring innovation in the beauty and personal care industry. ### For Health and Wellness The alternative supplement delivery trend has the potential to disrupt the health and wellness industry, with opportunities for innovation in spray supplements. ### For Food and Beverage The trend towards using superfoods for healing has extended to the food and beverage industry, with the rise of products like superfood beauty tonics and minty matcha recovery powders. ## Workshop question Where can you demonstrate care for your consumer's well-being on a more holistic level? ## Trend signals for Holistic Recovery Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%. - Popularity: 55% - Activity: 34% - Freshness: 8% ## Examples of the Holistic Recovery trend 6 featured examples from Jan 21 to Oct 26, 2016. - [Superfood Beauty Tonics](https://www.trendhunter.com/trends/beauty-tonic): The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa (Category: Lifestyle) Implication: The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance. - [Minty Matcha Recovery Powders](https://www.trendhunter.com/trends/recovery-powder): The T-Tox Matcha Acts as a Natural Metabolism Booster (Category: Lifestyle) Implication: The health and wellness industry can benefit from the trend towards natural ingredients and can create innovative products like T-Tox Matcha Recovery Powders to help consumers imp… - [Strengthening Immunity Powders](https://www.trendhunter.com/trends/reduce-anxiety): The Ashwagandha Supplements Naturally Reduce Anxiety and Ailments (Category: Lifestyle) Implication: Integrating the use of Ashwagandha and other natural ingredients in supplements, powders, and functional foods. - [Hyaluronic Superfood Skincare](https://www.trendhunter.com/trends/superfood-skincare): The 'Youth to the People' Face Cream Contains Kale and Tea Extracts (Category: Fashion) Implication: The skincare industry can capitalize on the trend of using plant-based ingredients and antioxidant-rich formulas. - [Cacao-Infused Bath Salts](https://www.trendhunter.com/trends/healing-bath-salts): These 'Cacao Cleanse' Healing Bath Salts Promote Cellular Recovery (Category: Lifestyle) Implication: Skincare companies can consider introducing bath salts and other products infused with cacao, honey, or other all-natural ingredients to target consumers looking for holistic solu… - [Healing Supplement Sprays](https://www.trendhunter.com/trends/magnesium-spray): 'Ease' is a Soothing Magnesium Spray That Tackles Aches and Pains (Category: Lifestyle) Implication: Health and wellness companies could capitalize on the trend of alternative, topical health supplements like sprays. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)