# Holistic Frolic Going for a nature over nurture approach, toys encourage floor play. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 13, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-frolic ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Holistic Frolic trend? **Holistic Frolic:** The majority of toys encourage children to sit up or stand in order to aid the development process, but a growing movement of designs that speak to a child's inherent desire to remain close to the floor are allowing development to happen more naturally as opposed to being forced. This holistic approach to play satisfies parental demand for an ecological ethos when it comes to childrearing that encourages nature over nurture instead of heavily manufactured experiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 12, 2013 to Feb 20, 2014 - Published: Mar 13, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Themes within the Holistic Frolic trend ### Nature-Centric Toys Toys are being designed to fulfill the inherent desire of children to remain close to the ground, rather than forcing them to sit up or stand. ### Multi-Functional Kids Products A growing movement of designs that offer several functions, such as folding blankets that can transform into a plush toy and soft surfaces for playtime that turn into hidden toy boxes. ### Multi-Sensory Toys Designs that combine lights and sounds to create the most restful and relaxing environments for kids to fall asleep in. ## What the Holistic Frolic trend means for industry ### For Toy Industry Manufacturers of imaginative and nature-centric toys can benefit from this trend by creating designs that satisfy parental demand for ecological ethos and encourage nature over nurture. ### For Home Decor and Furnishing Industry This trend opens up opportunities for designers to create multi-purpose products that cater to the space-conscious, environmentally-friendly, and minimalist consumer who values style, functionality, and sustainability in their homes. ### For Audio and Visual Technology Industry This trend offers opportunities for tech companies to create innovative, interactive, and sensory-centered toys and apps that evoke positive emotions and contribute to childhood development. ## Trend signals for Holistic Frolic Trend score 3.0 out of 10, from popularity 38%, activity 44%, freshness 8%. - Popularity: 38% - Activity: 44% - Freshness: 8% ## Examples of the Holistic Frolic trend 6 featured examples from Mar 12, 2013 to Feb 20, 2014. - [Furlable Fabric Toy Boxes](https://www.trendhunter.com/trends/polimata): Polimata Provides a Soft Surface for Play and a Place to Stash Trinkets (Category: Art & Design) Implication: The Polimata targets the children's toy market, presenting opportunities for other companies to incorporate multifunctional designs into new products. - [Cushiony Critter Seating](https://www.trendhunter.com/trends/bean-bag-chair): These Funny Animal Bean Bag Chair Designs are Playful & Safari-Inspired (Category: Art & Design) Implication: Opportunity for disruptive innovation within the furniture manufacturing industry to create unique and playful animal-themed seating options. - [Colossal Coloring Pages](https://www.trendhunter.com/trends/big-coloring-pages): These Big Coloring Pages are Perfect for Play Dates (Category: Life-Stages) Implication: Scope for creating large-scale coloring products that enhance group play experiences. - [Multi-Sensory Turtle Toys](https://www.trendhunter.com/trends/twilight-turtle-tunes): Cloud b's Twilight Turtle Tunes Helps to Provide a Restful Sleep (Category: Life-Stages) Implication: The children's toy industry can benefit from developing more toys that utilize multi-sensory inputs to create a more immersive and educational experience. - [Cozy Campfire Plushies](https://www.trendhunter.com/trends/campfire-plushies): These Playfully Stuffed Fire Logs Bring the Warmth of Outdoor Living Inside (Category: Life-Stages) Implication: Opportunity for home decor companies to create unique and cozy products that enhance the ambiance of living spaces. - [Fantastical Folding Blankets](https://www.trendhunter.com/trends/the-playful-bird-blanket): The Playful Bird Blanket Folds From Flat to Fluttering in Seconds (Category: Life-Stages) Implication: The integration of blankets and plush toys opens up new possibilities for creative and engaging children's toys. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)