# Holistic Clean Consumers opt for natural household products to stay eco-friendly. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-clean ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Holistic Clean trend? **Holistic Clean:** In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 12, 2014 to Apr 27, 2015 - Published: Apr 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Holistic Clean trend ### All-Natural Cleaning Products The trend towards using natural, organic cleaning products shows the willingness of consumers to prioritize their health and sustainability over convenience and cost-effectiveness. ### DIY Cleaning Recipes The rise of DIY cleaning recipes offers an opportunity for consumers to create their own natural, affordable, and effective cleaning solutions. ### Aromatherapy in Cleaning Products The use of essential oils like lavender is increasingly popular in natural cleaning products and offers consumers the added benefit of aromatherapy in their cleaning routine. ## What the Holistic Clean trend means for industry ### For Consumer Goods Companies in the consumer goods industry can incorporate natural and DIY cleaning products into their offering to meet growing demand for eco-friendly options. ### For Home Improvement Home improvement companies can offer natural and DIY cleaning workshops and classes to engage customers and help them lead sustainable lifestyles. ### For Health and Wellness The trend towards natural cleaning products presents a potential opportunity for health and wellness companies to expand their product lines to include eco-friendly cleaning products. ## Workshop question What does your brand value more: integrity, or expedience? How could you tip the scales? ## Trend signals for Holistic Clean Trend score 4.0 out of 10, from popularity 64%, activity 50%, freshness 8%. - Popularity: 64% - Activity: 50% - Freshness: 8% ## Examples of the Holistic Clean trend 6 featured examples from Jun 12, 2014 to Apr 27, 2015. - [DIY Natural Hand Sanitizer](https://www.trendhunter.com/trends/natural-hand-sanitizer): The Free People Blog Shows How to Make a Sanitizer Without Chemicals (Category: Eco) Implication: Cosmetics companies can take advantage of the all-natural trend by creating and marketing a range of chemical-free, environmentally friendly products, like hand sanitizer. - [Natural Carpet Cleaners](https://www.trendhunter.com/trends/dry-carpet-cleaner): This DIY Dry Carpet Cleaner Recipe Cuts Costs with Household Ingredients (Category: Art & Design) Implication: The cleaning products industry can explore the development of natural carpet cleaning solutions to cater to the growing demand for eco-friendly and sustainable cleaning options. - [Lemony DIY Wipes](https://www.trendhunter.com/trends/diy-wipes): These DIY Wipes Keep Your Bathroom Clean, Fresh and Fragrant (Category: Art & Design) Implication: The cleaning product industry can embrace disruptive innovation by developing eco-friendly and customizable cleaning solutions for consumers. - [Versatile Homemade Cleaners](https://www.trendhunter.com/trends/natural-allpurpose-cleaner): This Natural All-Purpose Cleaner is DIY, Safe to Use and Effective (Category: Eco) Implication: Opportunity for companies to expand their eco-friendly cleaning product lines. - [Handmade Citrus Soaps](https://www.trendhunter.com/trends/lemon-peel-soap): These DIY Lemon Peel Soap Bars are Refreshingly Sweet-Smelling (Category: Art & Design) Implication: Handmade soap bars and DIY soap kits present a unique opportunity for natural personal care companies to differentiate themselves in a crowded market. - [Natural Aromatherapy Cleansers](https://www.trendhunter.com/trends/bathroom-cleaner): This Aromatic DIY Bathroom Cleaner Product Contains Lavender (Category: Art & Design) Implication: The home cleaning products industry can explore and innovate by offering more natural and aromatherapy-based solutions. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)