# Holistic Apparel Activewear brands swap synthetic fibers with natural alternatives. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 14, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-apparel ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Holistic Apparel trend? **Holistic Apparel:** The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 15, 2015 to Jan 29, 2016 - Published: Jan 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Holistic Apparel trend ### Natural Fiber Activewear The use of natural fibers like bamboo and coconut to create activewear garments is gaining traction as it promotes non-toxicity, sustainability and reduces odor and sweat. ### Eco-Friendly Apparel Materials The use of eco-friendly materials like recycled PET, seacell and cotton alternatives in activewear garments is becoming more popular as consumers are looking for more sustainable options. ### Naked Sensation The trend towards activewear that is lightweight with a next-to-nothing feel is growing, as seen in Lululemon's Nulu fabric that promotes flexibility and a greater range of motion. ## What the Holistic Apparel trend means for industry ### For Fashion and Apparel Brands in the fashion and apparel industry can incorporate natural fibers, eco-friendly materials, and naked sensation designs into their activewear lines to cater to consumers looking for healthier and eco-conscious options. ### For Sports and Fitness Athletic brands can utilize natural fibers, eco-friendly materials, and naked sensation designs in their sportswear lines to provide high-performance products that prioritize health and sustainability. ### For Wellness and Personal Care The trend towards natural fibers and eco-friendly materials in activewear aligns with the broader wellness and personal care industry that prioritizes natural, non-toxic, and sustainable options for health and well-being. ## Workshop question What lifestyle does your branding evoke and how can you incorporate other elements of that lifestyle to enhance your current offerings? ## Trend signals for Holistic Apparel Trend score 3.7 out of 10, from popularity 55%, activity 47%, freshness 8%. - Popularity: 55% - Activity: 47% - Freshness: 8% ## Examples of the Holistic Apparel trend 7 featured examples from Aug 15, 2015 to Jan 29, 2016. - [Naturally Sustainable Apparel](https://www.trendhunter.com/trends/bamboo-fabric): 'Green Apple' Clothing is Made from Organic Bamboo Fabric (Category: Eco) Implication: Disruptive Innovation Opportunity: Integrate sustainable practices and organic materials into fashion and apparel manufacturing processes. - [Seaweed Activewear Sets](https://www.trendhunter.com/trends/seacell): Rhone's Gotham Seacell Hoodie and Tights Combine Cellulose and Seaweed (Category: Eco) Implication: Fashion brands can leverage the sustainable and eco-friendly trend to create more designs that cater to consumers who are more ethically conscious. - [Non-Toxic Workout Wear](https://www.trendhunter.com/trends/recycled-pet): Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear (Category: Eco) Implication: The fashion industry has an opportunity to leverage recycled PET and sustainable production practices to meet the demand for eco-friendly activewear. - [Lightweight Yarn Activewear](https://www.trendhunter.com/trends/mens-merino-air-hoody): The Patagonia Men's Merino Air Hoody is Blended With Capilene Fiber (Category: Fashion) Implication: The lightweight, high-performance activewear is ideal for the fitness apparel industry, providing disruptive innovation in terms of comfort and functionality. - [Eco Material Apparel](https://www.trendhunter.com/trends/ecofriendly-clothing): 'Cozy Orange' Eco-Friendly Clothing is Created Using a Cotton Alternative (Category: Eco) Implication: The fashion industry can explore the use of eco-friendly materials like Supplex and recycled micropolyester to create sustainable activewear. - [Coconut Fiber Socks](https://www.trendhunter.com/trends/hightech-socks): These High-Tech Socks are Made from a Sustainable Blend of Yarn (Category: Art & Design) Implication: The textile industry can leverage sustainable yarns, such as coconut fibers, to create more eco-friendly and innovative textile products. - [Ultralight Yoga Pants](https://www.trendhunter.com/trends/yoga-pants): Lululemon's 'Nulu' Fabric Provides a Next-to-Nothing Feel (Category: Lifestyle) Implication: The apparel industry can leverage the trend of next-to-nothing feel in activewear to design and produce innovative, lightweight garments that provide enhanced comfort and flexibil… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)