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# Holistic Aphrodisiac
New Age wellness supplements serve as natural aphrodisiacs.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-aphrodisiac

## Key Figures

- Trend score: 2.4/10
- Evidence articles: 3

## What is the Holistic Aphrodisiac trend?

**Holistic Aphrodisiac:** Consumers looking to nature first when seeking health solutions are embracing holistic food, beverage and supplement products made with ingredients aimed at improving improving libido by serving as natural aphrodisiacs. This progression highlights the interest of health-conscious consumers in well-rounded wellness supplements that proactively target a wide variety of health concerns at once.

## At a Glance

- Evidence: 3 featured examples
- Articles from: Nov 20, 2015 to Sep 8, 2016
- Published: Jan 7, 2017
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Holistic Aphrodisiac trend

### Holistic Wellness Supplements

Consumers are embracing holistic food, beverage and supplement products made with ingredients aimed at improving libido by serving as natural aphrodisiacs.

### Organic Aphrodisiac Solutions

Consumers are seeking all-natural alternatives to boost libido, turning to plant-based products known to increase vitality, energy and vigor.

### Hormone Imbalance Solutions

Consumers are turning to supplements that help improve hormone imbalances in the body, such as pine pollen, which contains a high amount of testosterone that can reduce symptoms of fatigue, low moods, and low libido.

## What the Holistic Aphrodisiac trend means for industry

### For Wellness Industry

As consumers are prioritizing their health, wellness industries can provide holistic and organic aphrodisiac solutions.

### For Supplements Industry

Supplements industry can provide hormone imbalance solutions in the form of powders or capsules that are easily added to foods and drinks.

### For Food and Beverage Industry

Food and beverage industry can provide aphrodisiac ingredients that can be incorporated into products such as chocolates or tonics.

## Workshop question

What is an adjacent benefit of your product or service, and how could you more explicitly use this in brand communications?

## Trend signals for Holistic Aphrodisiac

Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%.

- Popularity: 43%
- Activity: 21%
- Freshness: 8%

## Examples of the Holistic Aphrodisiac trend

3 featured examples from Nov 20, 2015 to Sep 8, 2016.

- [Aiding Aphrodisiac Supplements](https://www.trendhunter.com/trends/aphrodisiac-supplement): The 'Sex Dust' By Moon Juice Naturally Boosts Libido (Category: Lifestyle)
  Implication: The natural ingredients in Sex Dust highlight an opportunity for natural herbal supplement companies to enter the aphrodisiac market with innovative products.
- [Chocolatey Aphrodisiac Tonics](https://www.trendhunter.com/trends/healthy-libido): Urban Moonshine Offers a Sweet Stimulant for a Healthy Libido (Category: Lifestyle)
  Implication: Opportunity for supplement companies to offer unique, handcrafted products with locally-sourced, wholesome ingredients to promote healthy libido.
- [Corrective Hormone Pollens](https://www.trendhunter.com/trends/pine-pollen): The Pine Pollen Powder by The Juice Truck Helps to Combat Imbalances (Category: Lifestyle)
  Implication: Opportunity for health and wellness companies to venture into more natural supplements and offer alternatives to prescription medication.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Lifestyle

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- [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors)
- [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series)
- [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account)

All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
