# Holistic Affluence Brands target luxury consumers in beauty & wellness through means of Naturality. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Sep 10, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holistic-affluence ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Holistic Affluence trend? **Holistic Affluence:** As consumer wellbeing remains top of mind, brands are now curating mental and physical wellness products that incorporate luxury properties like gemstones and crystals. The shift to traditional luxury products allows brands to develop new offerings for the wellness-seeking elite. ## The consumer insight behind the Holistic Affluence trend Consumers look for holistic approaches to mental and physical health and those with higher incomes tend to opt in for more luxurious offerings that will bring them something innovative that also has traditional spiritual sensibilities. This demand is tied to the desire for authenticity and prestige, enabling affluent consumers to experience holistic healing in an elevated space. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 29, 2018 to Jul 6, 2019 - Published: Sep 10, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Holistic Affluence trend ### Luxury Naturality in Wellness As consumer wellbeing remains top of mind, brands are now curating mental and physical wellness products that incorporate luxury properties like gemstones and crystals. ### Holistic Healing for Affluent Consumers Consumers look for holistic approaches to mental and physical health and those with higher incomes tend to opt in for more luxurious offerings that will bring them something innovative that also has traditional spiritual sensibilities. ### Gemstone-Inspired Beauty Products Beauty products incorporating gemstones and crystals have become a trend, attracting consumers looking for luxurious and spiritually authentic products. ## What the Holistic Affluence trend means for industry ### For Luxury Beauty Luxury beauty companies can explore incorporating gemstones and crystals in their products to offer something innovative and authentic. ### For Wellness Wellness companies can create new offerings that combine traditional spiritual practices with luxurious properties to cater to the demand for holistic healing for affluent consumers. ### For Jewelry Jewelry companies may consider creating gemstone or crystal-filled accessories that attract consumers seeking fashion-forward items with holistic healing properties. ## Workshop question How can your brand create new products that combine beauty, wellness, and prestige? ## Trend signals for Holistic Affluence Trend score 2.6 out of 10, from popularity 38%, activity 31%, freshness 9%. - Popularity: 38% - Activity: 31% - Freshness: 9% ## Examples of the Holistic Affluence trend 5 featured examples from Jun 29, 2018 to Jul 6, 2019. - [Gem-Embedded Yoga Mats](https://www.trendhunter.com/trends/luxury-yoga-mat): Chakracarma's Luxury Yoga Mats Use Handcrafted Leather & Precious Stones (Category: Luxury) Implication: Opportunities for luxury brands to expand their offerings by introducing high-end yoga mats using unique and valuable materials. - [Gemstone-Infused Exfoliating Scrubs](https://www.trendhunter.com/trends/amethyst-exfoliating-body-polish): The New Amethyst Exfoliating Body Polish is Made with Crystals (Category: Fashion) Implication: The beauty industry is poised to develop new product formulations and brands to cater to the growing consumer demand for specialty skincare and indulgent body care products. - [Haute Crystal Healing Decanters](https://www.trendhunter.com/trends/vitajuwel-era-decanter): The VitaJuwel Era Decanter Aids with Holistic Healing (Category: Art & Design) Implication: The healthcare and wellness industry can leverage crystal healing practices and holistic wellness trends to offer innovative solutions. - [Gemstone-Inspired Makeup Applicators](https://www.trendhunter.com/trends/beautyblender-sapphire-sponge): The beautyblender Sapphire Sponge is Luxe and Practical (Category: Fashion) Implication: The beauty industry can capitalize on the trend of gemstone-inspired makeup applicators by creating their own unique and luxurious versions. - [Gemstone-Infused Anti-Aging Serums](https://www.trendhunter.com/trends/fullmoon-serum): Graydon Skincare's Fullmoon Serum Combats the Signs of Aging (Category: Fashion) Implication: Skincare brands have the opportunity to innovate with natural formulations and incorporate gemstones and anti-pollution ingredients into their anti-aging product offerings. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)