# Holiday Kit Brands simplify the hassles of holiday meal prep. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 28, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/holiday-kit ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Holiday Kit trend? **Holiday Kit:** To avoid the inevitable costs and time-consuming preparation associated with cooking over the holidays, brands are offering simplified meal kits that contain traditional holiday foods. These kits offer the balance of quality and convenience that consumers now often require, while leaving them more time to focus on the various rituals they prioritize during the holidays. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 17, 2017 to Nov 17, 2018 - Published: Dec 28, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Holiday Kit trend ### Holiday Meal Kits Meal kits with holiday food offer time-saving alternatives to cooking for the holidays ### Friendsgiving Celebration Brands offer products and promotions to accommodate 'Friendsgiving,' a new holiday celebration trend among millennials ### Hangover Remedies Brands offer hangover remedies for holiday celebrations that involve drinking ## What the Holiday Kit trend means for industry ### For Meal Kit Delivery Services Meal kit delivery services can offer prepackaged holiday meal kits that cater to consumers looking for convenient meal-prep solutions ### For Food and Beverage Brands throughout the food and beverage industry can tailor their offerings to accommodate holiday meal prep and hangover remedies ### For Ride-hailing Services Ride-hailing services like Uber can collaborate with retailers to offer promotional deals on holiday meal kits that can be delivered quickly and directly ## Workshop question How can your brand aid in helping its consumers focus on the things they enjoy, or hold in high regard? ## Trend signals for Holiday Kit Trend score 3.3 out of 10, from popularity 48%, activity 44%, freshness 8%. - Popularity: 48% - Activity: 44% - Freshness: 8% ## Examples of the Holiday Kit trend 5 featured examples from Feb 17, 2017 to Nov 17, 2018. - [Prepackaged Holiday Meal Kits](https://www.trendhunter.com/trends/holiday-dinner-kits): The Walmart Holiday Dinner Kits Serve Six to Eight People (Category: Lifestyle) Implication: The meal kit movement presents opportunities for retailers to create and market their own prepackaged meal kits, capitalizing on consumer demand for convenience and time-saving so… - [Chef-Created Thanksgiving Meal Kits](https://www.trendhunter.com/trends/thanksgiving-meal-kit): Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast (Category: Lifestyle) Implication: The collaboration between Wolfgang Puck and Chef'd demonstrates a potential disruptive innovation opportunity for the meal kit delivery industry, allowing for partnerships with re… - [Hangover Breakfast Boxes](https://www.trendhunter.com/trends/holiday-hangover): UberEats' 'Fix Up Feast' is Touted as a Holiday Hangover Remedy (Category: Lifestyle) Implication: Expanding the offerings of food delivery services by partnering with restaurants and chefs to create specialized meal boxes for specific purposes such as hangover relief. - [Thanksgiving Friendship Kits](https://www.trendhunter.com/trends/thanksgiving-with-friends1): IKEA and Uber Helped People Celebrate Thanksgiving with Friends (Category: Autos) Implication: Retailers can take advantage of the Friendsgiving trend by curating and selling themed kits, providing customers with convenience and unique options for their alternative Thanksgi… - [Holiday Burger Bar Kits](https://www.trendhunter.com/trends/burger-bar-kit): Red Robin Has a Special Turkey Burger Bar Promotion for Friendsgiving (Category: Marketing) Implication: Food delivery companies can expand their offerings by providing special occasion meal kits like the Red Robin turkey burger bar kit. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)