# Hobby-Curated Consumption Snacks and beverages integrate elements of adjacent hobbies. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hobbycurated-consumption ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Hobby-Curated Consumption trend? **Hobby-Curated Consumption:** Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. ## At a Glance - Evidence: 4 featured examples - Articles from: May 22 to Oct 18, 2017 - Published: Nov 16, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hobby-Curated Consumption trend ### Hobby-Curated Consumption Consumers are seeking more targeted curation as a result of being overcome with choice in the digital age. ### Astrology-Inspired Products Branding and packaging concepts that explore astrology-inspired products. ### Holistic Wellness Cafes Health-focused cafes that offer anti-inflammatory menus. ## What the Hobby-Curated Consumption trend means for industry ### For Food & Beverage Expanding the sensory experience of food and beverage by pairing complementary products to specific tastes. ### For Beauty & Personal Care Innovative beauty products that are intended to be taken internally in place of topical treatments. ### For Health & Wellness Entrepreneurial approaches to serving health-conscious markets with dietary restrictions. ## Workshop question What is your consumer demographic interested in, and how can you integrate that into your product or marketing efforts? ## Trend signals for Hobby-Curated Consumption Trend score 4.5 out of 10, from popularity 62%, activity 65%, freshness 8%. - Popularity: 62% - Activity: 65% - Freshness: 8% ## Examples of the Hobby-Curated Consumption trend 4 featured examples from May 22 to Oct 18, 2017. - [Holistic Wellness Cafes](https://www.trendhunter.com/trends/dr-smood): Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages (Category: Lifestyle) Implication: Innovating the cafe industry by offering holistic wellness-focused menus that cater to the rising demand for healthy, anti-inflammatory, plant-based, and organic options. - [Blooming Beverage Pairings](https://www.trendhunter.com/trends/wine-and-flowers): Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals (Category: Lifestyle) Implication: Hospitality and event planning industries can leverage curated combinations and sensory pairings to enhance the overall experience for guests. - [Horoscope-Themed Chocolates](https://www.trendhunter.com/trends/astrology-inspired): These Astrology-Inspired 'Eight Chocolate' Explore Star Signs (Category: Lifestyle) Implication: The confectionery industry could benefit from incorporating astrology-themed products and personalized packaging. - [Beautifying Rose Beverages](https://www.trendhunter.com/trends/rose-diamond): 'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil (Category: Lifestyle) Implication: The industry should keep up with the trend and introduce new drinks that provide health benefits and are aesthetically pleasing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)