# Branded Patriotism Brands adopt a historically inspired aesthetic for national pride. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 1, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/historical-pride ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Branded Patriotism trend? **Branded Patriotism:** Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 8, 2014 to Apr 13, 2015 - Published: Jun 1, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Branded Patriotism trend ### Nostalgic Patriotism Brands tap into national pride and nostalgia by adopting a historically inspired aesthetic. ### Iconic Figures Brands leverage iconic figures such as past presidents to connect with consumers and create buzz around their campaigns. ### Cause Marketing Brands partner with charitable organizations or causes to create a sense of purpose and social impact for their consumers. ## What the Branded Patriotism trend means for industry ### For Retail Retailers can leverage Nostalgic Patriotism by creating products that celebrate national pride and highlight historical figures. ### For Food and Beverage Food and Beverage companies can participate in Cause Marketing by partnering with charitable organizations and donating a portion of their sales to a good cause. ### For Marketing and Advertising Marketing and Advertising agencies can utilize Iconic Figures in their campaigns to create buzz and generate interest around a product or service. ## Workshop question Can you think of a new way to promote your brand's heritage as a way to promote transparency to your consumers? ## Trend signals for Branded Patriotism Trend score 3.4 out of 10, from popularity 50%, activity 43%, freshness 8%. - Popularity: 50% - Activity: 43% - Freshness: 8% ## Examples of the Branded Patriotism trend 4 featured examples from Jun 8, 2014 to Apr 13, 2015. - [Patriotic Whiskey Bottles](https://www.trendhunter.com/trends/blended-whiskey): Pendleton's Blended Whiskey Honors Past and Present Soldiers (Category: Marketing) Implication: The alcohol and spirits industry has the opportunity to collaborate with charitable organizations and create limited edition products that support meaningful causes. - [Nutty President Campaigns](https://www.trendhunter.com/trends/independence-day-campaign): Mr. Peanut's Independence Day Campaign Wants You as a Founding Father (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore personalized marketing campaigns to connect with consumers on a deeper level. - [Monetary Trifole Logos](https://www.trendhunter.com/trends/adidas-logo): This American Money Adidas Logo Celebrates a Collaboration with Wish (Category: Fashion) Implication: The collaboration between Adidas Original and Wish presents an opportunity for sportswear brands to leverage partnerships with boutique stores to create limited edition collection… - [Peculiar President Ads](https://www.trendhunter.com/trends/snickers-chocolate): This Funny Snickers Chocolate Ad Shows How Hunger Changes You (Category: Marketing) Implication: Disruptive innovation opportunity: Incorporating humor and creativity in chocolate advertising campaigns to differentiate products in a competitive market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)