# Latina Flamboyance A cultural passion for colour is reflected on runways and in editorials. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 9, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hispanic-flamboyance ## Key Figures - Trend score: 6.2/10 - Evidence articles: 5 ## What is the Latina Flamboyance trend? **Latina Flamboyance:** Reflecting the cultural heritage of Hispanic countries, bold colors are favored in lieu of more understated fashion styles when it comes to the women's apparel market. Latin American culture is broadly more extroverted and expressive in contrast to Parisian culture, for instance, and this important cultural aspect is being highlighted in the fashion industry. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 21, 2012 to Jul 2, 2013 - Published: Jul 9, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Themes within the Latina Flamboyance trend ### Cultural Heritage in Fashion The trend showcases the importance of cultural heritage in fashion, highlighting bold colors reflecting the Latin American culture. ### Exaggerated Proportions and Vibrant Hues This trend puts focus on the importance of fantasy and excess, experimenting with a variety of shapes and colors while embracing retro opulence. ### Vibrant Summer Colors This trend is all about vibrant summer colors showcasing flirty and colorful styles through swimsuits, dresses, and accessories. ## What the Latina Flamboyance trend means for industry ### For Fashion Industry The fashion industry can embrace their heritage, experiment with shapes and colors, and embrace summer colors. ### For Photography Industry The photography industry can showcase vibrant sun-drenched shoots and use exaggerated proportions for editorials. ### For Travel Industry The travel industry can use cultural heritage and sun-drenched shoots as inspirations for tropical vacation-based marketing efforts. ## Trend signals for Latina Flamboyance Trend score 6.2 out of 10, from popularity 87%, activity 92%, freshness 8%. - Popularity: 87% - Activity: 92% - Freshness: 8% ## Examples of the Latina Flamboyance trend 5 featured examples from Nov 21, 2012 to Jul 2, 2013. - [Purposefully Mismatched Editorials](https://www.trendhunter.com/trends/david-roemer-vogue-mexico): The David Roemer Vogue Mexico Photoshoot Mismatches Prints (Category: Fashion) Implication: Fashion designers, photographers, and models can collaborate to create purposefully mismatched and eclectic garments and editorials that embrace individuality and creativity. - [Vivacious Summer Vixen Editorials](https://www.trendhunter.com/trends/bright-summer-colors): This Spread for Muse Magazine Embraces Bright Summer Colors (Category: Fashion) Implication: Fashion designers and retailers could incorporate the use of bright summer colors and loose-fitting dresses into their collections for disruptive innovation. - [Utopian Sun-Drenched Shoots](https://www.trendhunter.com/trends/vogue-spain-may-2013): The Vogue Spain May 2013 Editorial is Calm and Peaceful (Category: Pop Culture) Implication: Industry players can leverage tropical-themed fashion photography to promote their beach and swimwear collections. - [Couture Exuberance Editorials](https://www.trendhunter.com/trends/proporcao-vogue-brazil): The Proporcao Vogue Brazil Fashion Story Embraces Excess (Category: Pop Culture) Implication: Disruptive innovation opportunity: Incorporate exaggerated proportions and vibrant hues into mainstream fashion, leading to new trends and styles. - [Retro-Infused Beach Editorials](https://www.trendhunter.com/trends/vogue-brazil-november-2012): Constance Jablonski Looks Beach-Ready in Vogue Brazil November 2012 (Category: Fashion) Implication: Industry insiders can reference these trends to create and market tropical-themed clothing and accessories. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)