# Hispanic Entrepreneurship Brands are appealing to Hispanic consumers' sense of entrepreneurship. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 25, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hispanic-entrepreneurship ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Hispanic Entrepreneurship trend? **Hispanic Entrepreneurship:** Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners. ## The consumer insight behind the Hispanic Entrepreneurship trend Despite the rapid growth of Latin-owned businesses in the U.S., Hispanic entrepreneurs can face barriers in the process of starting a business--a significant one being fewer funding opportunities. Businesses and institutions taking note of these economic trends understand that by expanding opportunities for Hispanic entrepreneurship, they're tapping into the innovation and growth of an influential market. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 15, 2022 to Oct 17, 2023 - Published: Oct 25, 2023 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hispanic Entrepreneurship trend ### Hispanic Entrepreneurship Businesses are creating grants, innovation programs, and campaigns to celebrate and invest in the success of Hispanic business owners. ### Social Good Beer Initiatives Collaborations between beer brands and artists aim to give back to communities and support Latino business owners. ### Hispanic-Focused Business Opportunities Accelerator programs provide funding, education, and mentorship opportunities to newly established Hispanic-owned food and beverage companies. ## What the Hispanic Entrepreneurship trend means for industry ### For Grants and Funding Business and organizations are creating grants to expand opportunities for Hispanic entrepreneurship. ### For Food and Beverage Collaborations between beer brands and artists support Latino business owners in the food and beverage industry. ### For Logistics and Shipping Companies like UPS are championing and supporting Latin and Hispanic-owned small businesses through campaigns and partnerships. ## Workshop question How could your brand prioritize opportunities for creators on its path to innovation? ## Trend signals for Hispanic Entrepreneurship Trend score 3.5 out of 10, from popularity 44%, activity 42%, freshness 18%. - Popularity: 44% - Activity: 42% - Freshness: 18% ## Examples of the Hispanic Entrepreneurship trend 4 featured examples from Sep 15, 2022 to Oct 17, 2023. - [Hispanic Entrepreneur Grants](https://www.trendhunter.com/trends/tequila-don-julio-fund-grant): The Tequila Don Julio Fund Grant Returns for Hispanic Heritage Month (Category: Business) Implication: The grant distribution industry benefits from a more diverse pool of grant recipients and supports greater inclusivity in entrepreneurship. - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups): UPS is Championing Latin and Hispanic-Owned Small Businesses (Category: Marketing) Implication: The Proudly Unstoppable campaign by UPS highlights the role of UPS products and services in facilitating the daily operations of Latin and Hispanic-owned businesses. - [Social Good Beer Initiatives](https://www.trendhunter.com/trends/miller-lite-and-j-balvin): Miller Lite and J Balvin Team Up to Give Back to Latino Communities (Category: Marketing) Implication: Beverage brands, such as beer producers, can leverage social good initiatives to drive sales, while also contributing to the betterment of their communities and the world at large. - [Hispanic-Focused Business Opportunities](https://www.trendhunter.com/trends/greenhouse-accelerator-program): PepsiCo Unveils the Newest Greenhouse Accelerator Program (Category: Business) Implication: The Greenhouse Accelerator Program aims to support innovation and development in newly established Hispanic-owned food and beverage companies. ## Recent trend clusters - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) - [Routine Rotation](https://www.trendhunter.com/protrends/seasonal-coffee-flavors) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)