# Hipster Ubiquity (UPDATE) This individualist subculture continues to explode in popularity. By [Zoe Badley](https://www.trendhunter.com/badley) | Published Jun 17, 2010, updated Oct 16, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hipster-phenomena-update-an-exploiding-subcultre-that-goes-against-the-norm ## Key Figures - Trend score: 5.3/10 - Evidence articles: 9 ## What is the Hipster Ubiquity (UPDATE) trend? **Hipster Ubiquity (UPDATE):** Instead of fizzling out, the hipster lifestyle phenomenon proves to have staying power. This subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment. ## At a Glance - Evidence: 9 featured examples - Articles from: Jul 8, 2009 to Jun 12, 2010 - Published: Jun 17, 2010 - Last updated: Oct 16, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Hipster Ubiquity (UPDATE) trend 9 featured examples from Jul 8, 2009 to Jun 12, 2010. - [Hipster Grannies](https://www.trendhunter.com/trends/felix-larher-photography): Felix Larher Photography Keeps It Real for All Ages (Category: Fashion) Implication: The aging population's desire for fashionable clothing and accessories represents a key area for innovation and growth in the fashion industry. - [Hipster Children's Fashion](https://www.trendhunter.com/trends/finger-in-the-nose-clothing): 'Finger in the Nose' Clothing Makes Kids More Stylish than Grown-Ups (Category: Life-Stages) Implication: The children's clothing industry can explore new designs and styles that cater to parents who want to dress their kids in fashionable and unique outfits. - [Hipster Portraits](https://www.trendhunter.com/trends/sven-ketz): Photographer Sven Ketz Captures a Popular Culture (Category: Fashion) Implication: Exploring new ways of capturing and representing youth culture through unconventional and authentic photography styles. - [Hipster Food Blogs](https://www.trendhunter.com/trends/brothers-brown-school-of-cooking): The ‘Brothers Brown School of Cooking' Blog is Delicious (Category: Pop Culture) Implication: Disruptive innovation opportunities for food and beverage companies to partner with food bloggers and social media influencers to reach new audiences. - [Hipster Comics](https://www.trendhunter.com/trends/hipster-comics-emilio): Emilio Documents Urban Youth Culture With Online Funnies (Category: Pop Culture) Implication: Disruptive innovation opportunity: Transforming traditional comic book publishing by leveraging online platforms and creating web comics that resonate with the urban youth culture. - [Hipster-Morphing Car Commercials](https://www.trendhunter.com/trends/volkswagen-hipster-ad): The Volkswagen Hipster Ad Encourages You to 'Follow No One' (Category: Autos) Implication: Opportunity for auto manufacturers to create marketing campaigns that appeal to non-conformists who value authenticity and individuality. - [Street Art Fashion Blogs](https://www.trendhunter.com/trends/hipster-street-fashion-blogs-the-unknown-hipster): 'The Unknown Hipster' Documents Style With Paint (Category: Pop Culture) Implication: The art industry can leverage the trend of using colored pencil and paint to document street fashion by exploring new artistic techniques and collaborations with fashion brands. - [Hipster Chic Playschools](https://www.trendhunter.com/trends/israeli-designer-kindergarten): The Israeli Designer Kindergarten Makes Me Want to Go Back to School (Category: Art & Design) Implication: Disruptive innovation opportunity: Redefine the concept of traditional schools, focusing on creating luxurious and aesthetically pleasing educational environments. - [Hipster Activity Books](https://www.trendhunter.com/trends/hipster-the-indie-rock-coloring-book): The Indie Rock Coloring Book Pleases Subculture Fanatics (Category: Pop Culture) Implication: Explore the potential for unconventional and niche activity books in the publishing industry. ## Themes within the Hipster Ubiquity (UPDATE) trend ### Increasing Popularity of Hipster Lifestyle Hipster subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. ### Desire for Originality and Independence As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment. ### Quirky and Artistic Expression Indie rock coloring books and street art fashion blogs showcase the desire for a unique and creative outlet of expression. ## What the Hipster Ubiquity (UPDATE) trend means for industry ### For Fashion Companies can capitalize on offering unique and independent style choices to reach the hipster market. ### For Food Food bloggers can create content and recipes that showcase the hipster market's culinary desires and preferences. ### For Education and Childhood Products Designers and brands can create products that cater to hipster parents, who seek more 'adult' and alternative products for their children. ## Trend signals for Hipster Ubiquity (UPDATE) Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%. - Popularity: 67% - Activity: 83% - Freshness: 8% ## Recent trend clusters - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)