# Hip-Hopvertising Brands use beats to capture the attention of a far-reaching cultural group. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 10, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/hip-hopvertising ## Key Figures - Trend score: 3.9/10 - Evidence articles: 10 ## What is the Hip-Hopvertising trend? **Hip-Hopvertising:** Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders. ## At a Glance - Evidence: 10 featured examples - Articles from: Dec 12, 2010 to Oct 20, 2011 - Published: Nov 10, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Hip-Hopvertising trend ### Hip-Hop Culture in Advertising Business professionals can explore this trend to reach across demographics and geography to appeal to the young, poor, rich, male and female markets by infusing hip-hop culture elements in their brand advertising messages. ### Customized Hip-Hop Content While the hip-hop genre has a far reach, businesses can offer customers a more personalized experience by creating customized content such as songs for loved ones at a premium price point to stay competitive and increase revenue. ### Musical Events and Competitions Marketers can create interactive musical events or competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships. ## What the Hip-Hopvertising trend means for industry ### For Marketing and Advertising Industry Hip-Hop Culture in Advertising can be studied as a marketing and advertising strategy to reach across demographics and geography to appeal to the young, poor, rich, male and female markets. ### For Music Industry Business professionals in the music industry can explore customizing hip-hop content and creating musical events and competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships. ### For Fashion Industry Business professionals in the fashion industry can integrate musical sessions as promos to create an immersive brand experience to showcase their brand, improve recognition and increase sales. ## Trend signals for Hip-Hopvertising Trend score 3.9 out of 10, from popularity 68%, activity 41%, freshness 8%. - Popularity: 68% - Activity: 41% - Freshness: 8% ## Examples of the Hip-Hopvertising trend 10 featured examples from Dec 12, 2010 to Oct 20, 2011. - [Hip-Hop Social Enterprises](https://www.trendhunter.com/trends/global-block-foundation): The Global Block Foundation Promotes Personal Sustainability (Category: Social Good) Implication: The clothing line of the Global Block Foundation presents an opportunity for the fashion industry to incorporate ethical and sustainable production practices while promoting socia… - [Hip-Hop Gin Commercials](https://www.trendhunter.com/trends/aloe-blacc-tanqueray): The Aloe Blacc Tanqueray Commercial is Big City Cool (Category: Marketing) Implication: Artists can explore brand collaborations as a source of income and exposure. - [Old-School Advertising Soirees](https://www.trendhunter.com/trends/microsoft-advertising-innercity): The Microsoft Advertising INNERCITY Bash was Bangin (Category: Pop Culture) Implication: Event planners can leverage the popularity of old-school hip hop to create unique and interesting events for clients. - [Rapping Pastries](https://www.trendhunter.com/trends/duncan-hines-hip-hop): Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars (Category: Marketing) Implication: Exploring innovative and creative advertising strategies within the food and beverage industry to stand out in a competitive market. - [Partially Animated Car Commercials](https://www.trendhunter.com/trends/toyota-yaris-ads): New Toyota Yaris Ads are Inspired by Pop & Rap Videos (Category: Autos) Implication: Automakers can experiment with modern marketing techniques to better target younger audiences and promote their vehicles in a more dynamic and engaging way. - [Flashy Coupon Campaigns](https://www.trendhunter.com/trends/bling-bling-shopping-family): The Bling Bling Shopping Family Raps About Rebates (Category: Pop Culture) Implication: The advertising industry can explore the use of unconventional and catchy campaigns, like rapvertising, to capture the attention of consumers. - [Beatboxing Fashion Promos](https://www.trendhunter.com/trends/asos-urban-tour-in-tokyo): The ASOS Urban Tour in Tokyo Promotes New Collections Through Acapella (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate technology and diverse cultural influences into fashion events and campaigns to create engaging and memorable experiences. - [Runway Jam Sessions](https://www.trendhunter.com/trends/the-roots-for-john-varvatos-fw-2011-video): Bask in the Epicness of The Roots for John Varvatos FW 2011 Video (Category: Fashion) Implication: Musicians can partner with fashion brands to showcase their music and gain a wider audience. - [Beat-Making Competitions](https://www.trendhunter.com/trends/stussy-make-beats-contest): Join the Stussy 'Make Beats' Contest & Show Your Creative Spin (Category: Fashion) Implication: Companies in the entertainment industry can explore organizing and sponsoring music competitions as a way to engage with audiences and discover emerging talent. - [Personalized Hip-Hop Songs](https://www.trendhunter.com/trends/heart-raps): Order Your Loved Ones Customized Verses With Heart Raps (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate artificial intelligence into music production processes to streamline songwriting and enhance creativity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)