# Highway-Side Eco Major cities adopt highway-side, or topping, park spaces to enhance community. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 19, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/highwayside-eco ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Highway-Side Eco trend? **Highway-Side Eco:** The growing push for expanded green spaces in urban areas has resulted in their growing adaptation into or alongside highways. The accommodation of green spaces in these formats reveals how institutions can repurpose spaces in order to meet the need for creating environmentally safe living environments. ## The consumer insight behind the Highway-Side Eco trend The rapid growth of city centers around the world offers economic boosts to economies, but can have an impact on the physical and mental well-being of residents. Between traffic, competitive careers, pollution and population density--people in cities around the world are experiencing mental and physical consequences. To counter such effects, the adoption of social and ecological urban design initiatives are crucial to collective health. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 12, 2017 to Apr 11, 2019 - Published: Apr 19, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Highway-Side Eco trend ### Highway-side Parks Urban green spaces are repurposed alongside highways to create environmentally safe living environments. ### Social and Ecological Urban Design Urban designers adopt social and ecological urban design initiatives to counter the physical and mental consequences of a rapidly growing city. ### Highway Park Concepts Designers propose highway parks to add recreational areas in city centers and bring an interlaced history back to life. ## What the Highway-Side Eco trend means for industry ### For Architecture and Urban Design Professionals in architecture and urban design are most likely to benefit from these trends as they creatively design green spaces alongside highways and create a sustainable living environment. ### For Tourism and Hospitality Tourism and hospitality sectors can acknowledge the importance of accommodating environments that offer visitors a means to take a detour from the daily urban life and engage in recreational activities within a natural atmosphere. ### For Community Development and Real Estate Community development and real estate sectors can leverage these initiatives as an opportunity to foster a greater sense of community in city spaces and develop housing in proximity to recreational grounds. ## Workshop question How could your brand push for environmental safety? ## Trend signals for Highway-Side Eco Trend score 2.3 out of 10, from popularity 20%, activity 40%, freshness 8%. - Popularity: 20% - Activity: 40% - Freshness: 8% ## Examples of the Highway-Side Eco trend 4 featured examples from Jan 12, 2017 to Apr 11, 2019. - [Extensive Highway Park Concepts](https://www.trendhunter.com/trends/highway-park): BIG Proposes a Public Park for the Brooklyn-Queens Expressway (Category: Eco) Implication: The urban planning industry can explore innovative strategies to incorporate highway parks into urban landscapes, creating more attractive and environmentally-friendly cities. - [Highway-Topping Sports Parks](https://www.trendhunter.com/trends/sports-park-willem): 'Sports Park Willem' is Park and Sports Complex That Connects Towns (Category: Art & Design) Implication: Developing innovative solutions to transform urban spaces by creating sports parks on top of highways. - [Diverse Cactus Gardens](https://www.trendhunter.com/trends/cactus-garden): The Desert City is Cactus-Filled Research Center Outside Madrid (Category: Art & Design) Implication: Disruptive innovation opportunities in researching and developing new applications for cacti and other resilient plants. - [Re-Purposed Community Skating Rinks](https://www.trendhunter.com/trends/bentway): The Bentway Park is Being Built Under a Toronto Highway (Category: Art & Design) Implication: Architects can take advantage of the trend of repurposing infrastructure to design innovative and sustainable community spaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)