# High-Tech PPE Brands are incorporating technology into PPE to provide assistance in daily tasks. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 13, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hightech-ppe ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the High-Tech PPE trend? **High-Tech PPE:** Technology brands are incorporating high-end features into masks and face shields. Going beyond aesthetics, these products are intended for use by professionals and individuals who are at risk. ## The consumer insight behind the High-Tech PPE trend Consumers have gotten used to the many rules and regulations that were imposed by the government on social life and businesses—from wearing face coverings to social distancing. At this stage, those who have to be in public or at work for prolonged periods of time are prioritizing comfort and convenience, along with health and safety. Many are looking to technological capabilities that can allow them to seamlessly navigate COVID-19 rules in their day-to-day. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 10 to Nov 13, 2020 - Published: Nov 13, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the High-Tech PPE trend ### Integrating Technology into PPE In response to the COVID-19 pandemic, brands are incorporating advanced features into masks and face shields, allowing for seamless navigation of COVID-19 rules in day-to-day life. ### Augmented Reality Face Shields A new generation of face shields features augmented reality capabilities that help healthcare workers access essential patient information in a hands-free manner. ### Personal Air Purifying Shields A multitude of personal air purifying shields have been developed that eliminate pathogens, allergens, and pollutants while being flexible enough to suit the needs of different customers. ## What the High-Tech PPE trend means for industry ### For Healthcare The healthcare industry can benefit from these trends by adopting PPE that utilizes advanced features to keep healthcare professionals and patients safe and healthy. ### For Technology The technology industry can benefit from these trends by developing and implementing solutions that integrate augmented reality and air purifying technologies into face shields and masks. ### For Manufacturing With the development of these high-tech PPE, the manufacturing industry is presented with the opportunity to produce innovative products that meet the growing demand for improved health and safety solutions. ## Workshop question How can your brand ensure a seamless experience for consumers during COVID-19? ## Trend signals for High-Tech PPE Trend score 6.0 out of 10, from popularity 81%, activity 90%, freshness 9%. - Popularity: 81% - Activity: 90% - Freshness: 9% ## Examples of the High-Tech PPE trend 4 featured examples from Jul 10 to Nov 13, 2020. - [Personal Air Purifying Shields](https://www.trendhunter.com/trends/air-purifying-shield): VYZR Technologies' BioVYZR 1.0 is a Comfortable COVID Solution (Category: Art & Design) Implication: The healthcare industry can explore the integration of personal air purifying shields as a part of patient care or protection for healthcare professionals. - [Speech-Transcribing Face Masks](https://www.trendhunter.com/trends/cface-smart-mask): The Donut Robotics C-FACE Smart Mask Translates Eight Languages (Category: Tech) Implication: Disruptive innovation opportunity: Explore the integration of smart mask technology into healthcare settings to improve patient-doctor communication and documentation. - [Smart Display Face Shields](https://www.trendhunter.com/trends/medisight-face-shield): The Conceptual 'Medisight' Face Shield by Wonkyoung Kim is Multipurpose (Category: Lifestyle) Implication: Opportunity for healthcare providers to adopt smart PPE solutions to enhance care delivery and safety. - [Augmented Face Shields](https://www.trendhunter.com/trends/augmented-face-shield): The SUPERvisor Takes into Consideration the Needs of Professionals (Category: Art & Design) Implication: Opportunity for healthcare industry to adopt affordable AR PPE solutions to improve the efficiency and safety of first-response workers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)