# High-Tech Lowbrow Brands merge traditionally lowbrow concepts with impressive technology. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 8, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/hightech-lowbrow ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the High-Tech Lowbrow trend? **High-Tech Lowbrow:** Cutting edge technology typically skews toward the more ostentatious side of the cultural spectrum, but it can equally speak to consumers across the cultural spectrum. Brands are thus recognizing the space for growth through direct appeals to those with so-called lowbrow interests. Brands that think outside of cultural assignations can access far broader markets than when adhering to societal proscriptions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2 to Nov 8, 2017 - Published: Nov 8, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the High-Tech Lowbrow trend ### Lowbrow Technology Brands merge traditionally lowbrow concepts with impressive technology. ### Connected Games Connecting games leads to increased engagement and competition. ### Wearable Tech Incorporating technology into wearable apparel provides practical solutions to problems. ## What the High-Tech Lowbrow trend means for industry ### For Toy and Game Industry Toy manufacturers can take everyday products and turn them into technological advancements. ### For Fast Food Industry Fast food chains can diversify their marketing by introducing technology-based products and services at their locations. ### For Transportation Industry The transportation industry can provide solutions for driver safety with the introduction of wearable technology. ## Workshop question How could your brand alter your offering to make it appealing to highbrow consumers? What about lowbrow consumers? ## Trend signals for High-Tech Lowbrow Trend score 5.6 out of 10, from popularity 89%, activity 73%, freshness 8%. - Popularity: 89% - Activity: 73% - Freshness: 8% ## Examples of the High-Tech Lowbrow trend 4 featured examples from Jun 2 to Nov 8, 2017. - [Video-Recording Frisbees](https://www.trendhunter.com/trends/flying-disc): The 'VFO' Flying Disc Captures Trick Shots and Catches During Play (Category: Life-Stages) Implication: Toy manufacturers can innovate by adding camera technology to their products to cater to a growing market of technologically savvy consumers. - [Tech-Infused Trucker Hats](https://www.trendhunter.com/trends/fords-safecap): Ford's SafeCap Stops Truck Drivers From Falling Asleep at the Wheel (Category: Autos) Implication: Smart safety gear could be developed for truckers, pilots, train conductors, and other transportation professionals to prevent accidents and ensure they stay alert while on the jo… - [Fried Chicken Smartphones](https://www.trendhunter.com/trends/kentucky-fried-chicken-phone): Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps (Category: Tech) Implication: Smartphone manufacturers can explore opportunities to collaborate with various brands and create customized phones to cater to specific market segments. - [Connected Fidget Spinners](https://www.trendhunter.com/trends/bluespin): The BlueSpin Turns Fidget Spinning Into a Connected, Competitive Game (Category: Tech) Implication: Manufacturers can develop more innovative and interactive versions of popular toys to stay ahead of competitors. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)