# Highbrow VR Virtual reality illuminates new ways to interact with high art experiences. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 3, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/highbrow-vr ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Highbrow VR trend? **Highbrow VR:** Virtual reality can now be observed in the realm of entertainment with the emergence of art and culture experiences brought to consumers in their homes through the technology. In addition to creating an engaging experience, VR technology lends itself to the process of democratizing high art by making it easily accessible to those who cannot attend in person. Along with accessibility, this progression speaks to a consumer desire to experience typically out-of-home entertainment from the comfort of their own homes. ## At a Glance - Evidence: 8 featured examples - Articles from: May 27, 2015 to Jan 28, 2016 - Published: Dec 3, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Highbrow VR trend 8 featured examples from May 27, 2015 to Jan 28, 2016. - [Surrealist World Simulators](https://www.trendhunter.com/trends/disney-and-dali): The 'Disney and Dali' Experience Takes Participants Inside Paintings (Category: Tech) Implication: The art and culture industry can leverage virtual reality technology to enhance traditional exhibitions and attract a wider audience. - [VR Musical Performances](https://www.trendhunter.com/trends/musical-performance): The Lion King is Now Available for Viewing Through Virtual Reality (Category: Art & Design) Implication: Theater industry can leverage VR technology to capture and share immersive experiences of their shows, attracting a wider audience and creating additional revenue streams. - [Virtual Art Exhibitions](https://www.trendhunter.com/trends/immersive-tour): 'Ai WeiWei 360' Lets You Enjoy An Immersive Tour Of the Artist's Exhibit (Category: Tech) Implication: Virtual reality art exhibits are disrupting the traditional art and culture industry by providing a new way to experience and engage with art. - [Virtual Reality Museums](https://www.trendhunter.com/trends/reload-studios): Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes (Category: Tech) Implication: Integrating virtual reality technology into art galleries and museums to enhance visitor engagement, disrupting the way art is traditionally displayed and experienced. - [Digital Museum Experiences](https://www.trendhunter.com/trends/anne-frank-house): The Anne Frank House Website Boasts a 3D Virtual Tour (Category: World) Implication: Museums are being forced to adjust how they operate and engage with their visitors, providing opportunities for disruption and innovation. - [Mars Exploration Games](https://www.trendhunter.com/trends/mars-2030): NASA's 'Mars 2030' Brings the Red Planet to Earth Through VR Missions (Category: Tech) Implication: Gaming industry can capitalize on the rising popularity of virtual reality gaming and create VR experiences that captivate players. - [Virtual Reality Orchestras](https://www.trendhunter.com/trends/la-phil): LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music (Category: Marketing) Implication: The entertainment industry can use virtual reality technology to create immersive experiences and draw audiences in unique and engaging ways. - [360-Degree Panoramic Paintings](https://www.trendhunter.com/trends/panoramic-art): This Panoramic Art Uses VR Goggles to Engulf Viewers in the World (Category: Art & Design) Implication: The integration of technology in art has the potential to transform traditional art practices and cultivate a new market for immersive and interactive art experiences. **Workshop question:** Is your brand currently leveraging VR? If so, how can you incorporate other technologies to engage consumers? If not, how might you be able to use VR in one area of your business? ## Themes within the Highbrow VR trend ### Virtual Reality Art Experiences Virtual reality technology is making art and culture experiences more accessible to consumers in their homes. ### Immersive Virtual Reality Museum Exhibitions Virtual reality technology is enabling museums to bring famous artwork and exhibits to people's homes, expanding accessibility to knowledge systems and facility experiences. ### Virtual Reality Interactive Experiential Marketing Virtual reality technology is providing businesses with new opportunities to create interactive marketing campaigns that offer consumers engaging and immersive experiences. ## What the Highbrow VR trend means for industry ### For Technology Virtual reality technology is driving the creation of new and innovative products and experiences across industries. ### For Entertainment Virtual reality technology is creating new avenues for immersive and engaging entertainment experiences. ### For Marketing and Advertising Virtual reality technology is offering businesses new avenues for creating interactive and engaging marketing content. ## Trend signals for Highbrow VR Trend score 4.5 out of 10, from popularity 69%, activity 58%, freshness 8%. - Popularity: 69% - Activity: 58% - Freshness: 8% ## Recent trend clusters - [Modular Capture](https://www.trendhunter.com/protrends/creator-recording-gear) (Tech) - [Catalog Refresh](https://www.trendhunter.com/protrends/legacy-game-enhancement) (Tech) - [Preset Desktops](https://www.trendhunter.com/protrends/entry-level-desktop) (Tech) - [Fan Editions](https://www.trendhunter.com/protrends/themed-gaming-laptop) (Tech) ## Trending in Tech - [Touchscreen Music Laptops](https://www.trendhunter.com/trends/touchscreen-music-laptops) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Animal-Inspired Printer Tools](https://www.trendhunter.com/trends/animal-inspired-printer-tools) All articles: [Tech](https://www.trendhunter.com/tech)