# High-Brow TV As mobile watching increases, television is seen as a more high-brow option. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 5, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/highbrow-tv ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the High-Brow TV trend? **High-Brow TV:** With the rise of mobile watching and streaming comes a decrease in image and audio quality. As backlash, television is being seen as a more high-brow option for entertainment. Additionally, technological advancements and a skew toward older, more affluent demographics make it a perfect time for holistically luxurious televisions. Integrating high-end technology -- such as OLED monitors -- with more design-conscious form achieves this high-brow rebrand that proves the power of an underdog. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15 to Nov 8, 2017 - Published: Dec 5, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the High-Brow TV trend ### Luxury TV Sets High-end TVs offer a high-brow option for entertainment with luxurious designs and technological advancements. ### Artful TV Frames TV sets are designed to look like art pieces, with features like OLED monitors, artworks, and classic frames. ### Design-Conscious TVs TV sets are designed to be more of a focal point in a space with freestanding designs and a design-conscious aesthetic. ## What the High-Brow TV trend means for industry ### For Technology Industry Technological advancements provide opportunities for luxury and design-focused TV sets. ### For Home Decor Industry TV sets functioning as art pieces provide opportunities to incorporate them into interior design. ### For Entertainment Industry Design-conscious TVs cater to the preferences of consumers seeking stylish home entertainment solutions. ## Workshop question What could you do to position your product as the premium option in your industry? ## Trend signals for High-Brow TV Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%. - Popularity: 64% - Activity: 65% - Freshness: 8% ## Examples of the High-Brow TV trend 4 featured examples from Mar 15 to Nov 8, 2017. - [Design-Conscious Freestanding TVs](https://www.trendhunter.com/trends/maison-tv): The 'Maison TV' Boasts a Streamlined Style Aesthetic (Category: Tech) Implication: Opportunity for home electronics manufacturers to create design-focused TVs and other devices. - [Co-Branded Luxury Televisions](https://www.trendhunter.com/trends/beovision-eclipse): LG and Bang & Olufsen Have Partnered on the BeoVision Eclipse (Category: Tech) Implication: Co-branded luxury TVs like the LG and Bang & Olufsen's BeoVision Eclipse demonstrate an opportunity for home electronics to be more than functional, but to also make a statement w… - [Art Deco Televisions](https://www.trendhunter.com/trends/bild-9): Bodo Sperlein's Bild 9 Television was Designed for German Tech Brand Loewe (Category: Art & Design) Implication: Opportunity for consumer electronics companies to innovate and offer visually appealing TVs with modern technologies. - [Artfully Framed Televisions](https://www.trendhunter.com/trends/samsung-television): This Samsung Television by Fuseproject Looks Just Like a Piece of Art (Category: Art & Design) Implication: With artful designs, the TV industry has the opportunity to create modern and functional pieces for home decoration. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)