# Highbrow Social More visual social media platforms pave the way for the artistically elite. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 30, 2013 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/highbrow-social ## Key Figures - Trend score: 5.1/10 - Evidence articles: 3 ## What is the Highbrow Social trend? **Highbrow Social:** As social media channels expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open. No longer just a place for selfies and tweets about breakfast, the online realm is opening to more elite content, with couture designers and professional filmmakers using the technology. This signifies a shift in high-end culture, as resourcefulness and modernity begin to trump money. ## At a Glance - Evidence: 3 featured examples - Articles from: Aug 14 to Sep 11, 2013 - Published: Sep 30, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Highbrow Social trend ### Elite Social Media Artistry As social media platforms expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open. ### Social Media-Directed Videos With companies like Airbnb launching social media-based projects, it's clear that directing and creating video content via social media is a trend on the rise. ### Instagram Parodies The humorous depiction of old-school icons through Instagram parody is a rising trend, providing a unique intersection point of history and modern culture. ## What the Highbrow Social trend means for industry ### For Fashion Fashion houses can leverage personal video campaigns, like the Frames of Life Campaign, to expand their reach and better enrapture target consumers. ### For Film and Entertainment The rising trend of social media-directed videos, exemplified by Airbnb's Hollywood and Vines Project, represents a significant opportunity for companies operating in the film and entertainment industry to engage with users in unique, powerful ways. ### For Publishing Traditional publishers and new media companies can tap into Instagram parody trends like If Famous Authors Had Instagram to reach niche audiences and build stronger brand relationships with existing customers. ## Trend signals for Highbrow Social Trend score 5.1 out of 10, from popularity 86%, activity 58%, freshness 8%. - Popularity: 86% - Activity: 58% - Freshness: 8% ## Examples of the Highbrow Social trend 3 featured examples from Aug 14 to Sep 11, 2013. - [Personal Video Fashion Campaigns](https://www.trendhunter.com/trends/frames-of-life): Giorgio Armani Uses Social Media to Showcase Consumers (Category: Marketing) Implication: Fashion brands can leverage personal video campaigns to create a deeper connection with consumers and drive brand loyalty. - [Social Media-Directed Videos](https://www.trendhunter.com/trends/hollywood-and-vines): Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media (Category: Marketing) Implication: The emergence of crowdsourced filmmaking presents a disruptive opportunity for the traditional film industry, potentially changing the way films are produced and financed. - [Iconic Writer Instagram Spoofs](https://www.trendhunter.com/trends/instagram-parody): This Instagram Parody Brings Old-School into Modern Times (Category: Social Media) Implication: Creating Instagram parodies of famous authors offers a way to entertain audiences and engage them with literary and historical content in a modern format. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)