# High-Brow Hybrid Brands harness popular artists' aesthetics for packaging and marketing. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 18, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/highbrow-hybrid ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the High-Brow Hybrid trend? **High-Brow Hybrid:** Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 30, 2015 to Nov 18, 2016 - Published: Nov 18, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the High-Brow Hybrid trend ### Art-Inspired Branding Brands are co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing to add depth to their products and establish a sophisticated reputation among consumers. ### Artistic Product Design Designers are drawing inspiration from modernism, art, and iconic artists to create geometric statement tees and jewelry pieces that are wearable and surprisingly artisanal and artistic. ### Artificial Intelligence Editing Photo editing platforms and mobile applications such as Prisma app are utilizing artificial intelligence to scan art and apply filters inspired by famed artists to photos, adding a much more colorful and artistic element to images. ## What the High-Brow Hybrid trend means for industry ### For Beverage Industry Branding and labeling inspired by artistic works can add depth to a product's identity and attract consumers who are also interested in art and design. ### For Fashion and Apparel Industry Drawing inspiration from art and artists can inspire designers to create more avant-garde garments that have a broader appeal among consumers. ### For Technology Industry Artificial intelligence and machine learning algorithms are providing designers and artists with new tools to create exciting, dynamic products and designs. ## Workshop question How could your brand better leverage design in marketing to curate your reputation with consumers? ## Trend signals for High-Brow Hybrid Trend score 5.2 out of 10, from popularity 66%, activity 82%, freshness 8%. - Popularity: 66% - Activity: 82% - Freshness: 8% ## Examples of the High-Brow Hybrid trend 6 featured examples from Apr 30, 2015 to Nov 18, 2016. - [Sporty Art History Tees](https://www.trendhunter.com/trends/picasso-bulls): This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism (Category: Fashion) Implication: Fashion brands can explore the art and design themes in their future collections. - [Artistic Camera Filters](https://www.trendhunter.com/trends/camera-filters): The Prisma App Converts Images Into Dynamic Famous Paintings (Category: Tech) Implication: The use of artistic camera filters is becoming increasingly popular as content creators and businesses aim to make their social media feeds more eye-catching. - [Expressive Artist Accessories](https://www.trendhunter.com/trends/hand-illustrated): This Hand-Illustrated Jewelry Piece Celebrates Frida Kalho (Category: Fashion) Implication: Jewelry makers can expand their product range by offering artisanal and artistic pieces that feature hand-drawn depictions of iconic cultural figures. - [Artist-Themed Vodka Branding](https://www.trendhunter.com/trends/fruity-vodka): This Fruity Vodka Collection's Branding Was Inspired by Van Gogh (Category: Marketing) Implication: The alcoholic beverage industry can capitalize on the trend of fruity-flavored alcohol and personalized branding. - [Bold Modernism Menswear](https://www.trendhunter.com/trends/modernism): Edward Cuming's Collection Blends Primary Colors and Sculptural Forms (Category: Fashion) Implication: Opportunity for fashion brands to incorporate modernist elements into their collections, attracting trend-conscious consumers who appreciate artistic and architectural influences. - [Urban Planning Furniture Collections](https://www.trendhunter.com/trends/objects-of-devotion): 'Objects of Devotion' Pays Homage to Le Corbusier (Category: Art & Design) Implication: Opportunity for architects to collaborate with furniture designers and create collections that reflect their architectural vision. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)