# Hidden Healthy Comfort foods are updated with unexpected fruit flavoring for nutritional allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hidden-healthy ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Hidden Healthy trend? **Hidden Healthy:** Taking a more subtle approach to healthy consumption, consumers are turning to fruity flavor adaptations to heighten classic comfort foods. Infusing flavors like cranberry and grapefruit into things like muffins and french toast, consumers are using subtle enhancements to add a element of nutrition to traditionally high-calorie goods. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 23 to Jul 11, 2015 - Published: Mar 19, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hidden Healthy trend ### Fruit Infused Comfort Foods Consumers are incorporating subtler fruity flavor adaptations to heighten classic comfort foods creating unique healthy versions of meals. ### Healthy Superfood Remixed Comfort Foods Superfood recipes are becoming more popular among food bloggers and restaurants remixed with comfort foods to produce healthy alternatives to classic dishes. ### DIY Miniature Fruit Pizza DIY Miniature fruit pizza; a fun and easy activity for children to assemble their own pizza treats with juicy fruit toppings. ## What the Hidden Healthy trend means for industry ### For Food Industry To explore using fruits as part of the experience in the food product line to create healthier and delicious combinations. ### For Children Entertainment Industry Adults need to create more healthy and fun activities for children, such as creating DIY miniature fruit pizzas. ### For Health and Wellness Industry Businesses that can help consumers make healthier and conscious choices can benefit from creating fruit infused comfort foods and Superfood Remixed Comfort Foods. ## Trend signals for Hidden Healthy Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%. - Popularity: 64% - Activity: 61% - Freshness: 8% ## Examples of the Hidden Healthy trend 4 featured examples from Jun 23 to Jul 11, 2015. - [Grilled Berry Pizzas](https://www.trendhunter.com/trends/berry-pizza): Driscoll's Fruit-Topped Pizza Recipe is a Healthy Alternative to Classic Pies (Category: Lifestyle) Implication: Developing and marketing healthier food options that cater to consumers looking for unique, nutritious twists on classic comfort foods. - [Fruity Grilled Cheeses](https://www.trendhunter.com/trends/grilled-cheese-sandwich-recipe): This Grilled Cheese Sandwich Recipe Incorporates Pineapple and BBQ Chicken (Category: Lifestyle) Implication: The sandwich industry could explore incorporating fruits and unconventional ingredients to add a unique twist to their offerings. - [Miniature Fruit Pizzas](https://www.trendhunter.com/trends/fruit-pizzas): These DIY Pizza Treats are a Fun and Easy Activity for Children (Category: Lifestyle) Implication: Exploring creative, do-it-yourself food concepts can lead to breakthroughs in the industry. - [Balsamic Blueberry Sandwiches](https://www.trendhunter.com/trends/fruity-grilled-cheese): This Fruity Grilled Cheese Incorporates Blueberries and Spinach (Category: Lifestyle) Implication: Opportunities for food companies to develop and market new products that incorporate unconventional flavor combinations. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)