# Hibiscus Heavy Hibiscus emerges as a flavor in foods rather than being restricted to beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hibiscus-heavy ## Key Figures - Trend score: 2.6/10 - Evidence articles: 7 ## What is the Hibiscus Heavy trend? **Hibiscus Heavy:** Once largely exclusive to beverages or garnishes, hibiscus is emerging as a popular flavor in various food items within North America. The infusion of this ingredient into contemporary food products reveals the power of foodie culture in fueling the transformation of the traditional in a way that fuses history and modernity. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 20, 2016 to May 16, 2018 - Published: May 3, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hibiscus Heavy trend ### Floral Foods The infusion of botanicals like hibiscus into modern food products is fueling a growing interest in natural flavoring and floral foods. ### Superfoods GoBeyond Foods is sourcing nutrient-dense superfoods like blue green algae, maca root, kombucha and noni to provide supreme nutritional benefits and disrupt the traditional dairy industry. ### CBD Edibles Leif Goods is producing vegan certified, fair-trade and 100% organic chocolate bars infused with THC, CBD and hibiscus alongside other unique flavors and ingredients. ## What the Hibiscus Heavy trend means for industry ### For Food and Beverage The power of foodie culture in creating new flavor trends and fueling the transformation of traditional foods into modern, botanical-infused products shows great opportunities for innovation and product development. ### For Health and Wellness The popularity of superfoods and health-conscious eating habits is driving new innovations in the dairy-free and anti-aging markets. ### For Hospitality and Tourism Chicha Cafetín and Cocktails is bringing unique, underrepresented cuisines like Nicaraguan food and rum to new markets, showing a growing opportunity for niche and cultural cuisine in the hospitality industry. ## Workshop question How could you take inspiration from historically used products/services to elevate your offerings? ## Trend signals for Hibiscus Heavy Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Hibiscus Heavy trend 7 featured examples from Jan 20, 2016 to May 16, 2018. - [Floral Seed-Embedded Lollipops](https://www.trendhunter.com/trends/flower-lollipop-sticks): These Flower Lollipop Sticks Can Be Planted After Eaten (Category: Lifestyle) Implication: The confectionery industry can innovate by incorporating sustainable and plantable elements into their products, allowing consumers to enjoy a delicious treat while supporting env… - [Superfood Non-Dairy Desserts](https://www.trendhunter.com/trends/dairy-free-desserts): Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence (Category: Lifestyle) Implication: The food manufacturing industry can explore the disruptive innovation opportunity of incorporating healing superfoods, dairy-free alternatives, and functional ingredients into a w… - [Nicaragua-Inspired Eateries](https://www.trendhunter.com/trends/nicaraguan-food): Chicha Cafetín and Cocktails is Bringing Nicaraguan Food to Bushwick (Category: Lifestyle) Implication: The restaurant industry can take note of Chicha Cafetín and Cocktails' innovative presentation of Nicaraguan cuisine and rum. - [Spicy THC Chocolate Bars](https://www.trendhunter.com/trends/spicy-thc-chocolate): This THC-Infused Chocolate Bar Contains New Mexican Chipotle (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore innovative and unique flavors, ingredients, and product formats within the cannabis edibles market. - [Anti-Aging Hibiscus Ice Creams](https://www.trendhunter.com/trends/hibiscus-ice-cream): Mexican Students Created a Dessert That Prevents Premature Aging (Category: Lifestyle) Implication: Opportunities to create new food products that combine indulgence with health benefits, targeting specific age groups. - [Gelatin-Based Beauty Snacks](https://www.trendhunter.com/trends/beauty-treat): Skinte's Beauty Treat Collection Enhances the Appearance of Skin (Category: Lifestyle) Implication: The collagen-based Beauty Treat collection created by SkinTe presents opportunities for innovation in the beauty industry, particularly in the development of edible beauty product… - [Decadent Hibiscus Donuts](https://www.trendhunter.com/trends/pink-donut): This Pink Donut from 'Dough Doughnuts' Looks and Tastes Like Hibiscus (Category: Lifestyle) Implication: Bakeries can incorporate floral flavors and unusual ingredients, such as hibiscus, to create unique pastries and desserts that stand out in a crowded market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)