# Hibiscus Drink Popular in the Caribbean, hibiscus is now being used as a flavor in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 8, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/hibiscus-drink ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Hibiscus Drink trend? **Hibiscus Drink:** Hibiscus' use in the Caribbean as a flavor for different beverages has now spread to North America, with soda brands in-particular adopting the floral ingredient. The flower adds a more sophisticated, "natural" element to beverages that are typically considered unhealthy. ## The consumer insight behind the Hibiscus Drink trend The "wellness" industry is evolving so that more consumers are focused on adding nutrition and healthy practices into their lives, rather than restricting themselves. This more forgiving form of self-care allows for indulgences, and consumers are likely to turn to brands that are able to balance indulgence with nutrition or health. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 15, 2021 to Feb 23, 2022 - Published: Apr 8, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hibiscus Drink trend ### Floral Ingredients Trend of using floral ingredients like hibiscus to add a sophisticated, 'natural' element to indulgent beverages. ### Functional Beverages Shift towards functional beverages that balance indulgence with nutrition or health. ### Sophisticated Non-Alcoholic Beverages Increasing demand for premium non-alcoholic beverages that offer complex flavor profiles and elegance comparable to alcoholic drinks. ## What the Hibiscus Drink trend means for industry ### For Wellness Opportunity for the wellness industry to create products that balance indulgence with nutrition or health, and incorporate floral ingredients or other functional benefits. ### For Beverage Opportunity for beverage industry players to leverage floral ingredients, functional benefits, and complex flavor profiles to create premium, sophisticated drinks that appeal to health-conscious consumers. ### For Alcohol Alternatives Opportunity for the alcohol alternatives industry to create sophisticated, complex drinks that offer a premium experience comparable to alcoholic beverages. ## Workshop question How could your brand take a more balanced approach to wellness? ## Trend signals for Hibiscus Drink Trend score 4.1 out of 10, from popularity 60%, activity 51%, freshness 11%. - Popularity: 60% - Activity: 51% - Freshness: 11% ## Examples of the Hibiscus Drink trend 4 featured examples from Oct 15, 2021 to Feb 23, 2022. - [Canned Juice Beverages](https://www.trendhunter.com/trends/minute-maid-aguas-frescas): The Minute Maid Aguas Frescas Beverages Speak to Gen Z (Category: Lifestyle) Implication: The introduction of Minute Maid's canned Aguas Frescas drinks presents an opportunity for other beverage companies to expand their product line and tap into the growing demand for… - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/prebiotic-sparkling-water): Gist Prebiotic Sparkling Water is Made with Artichoke Inulin (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to create innovative prebiotic sparkling water drinks with unique flavor profiles and natural, gut-healthy ingredients. - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda): Botanical Sodas are Elegant Alcohol Alternatives (Category: Lifestyle) Implication: Beverage companies can disrupt the market by creating non-alcoholic drinks that use natural botanical ingredients to create elegant and sophisticated flavors. - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior): humble warrior's Better-for-You Soft Drinks Contain a Dose of Vitamin C (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Expand the functional soft drink category and develop new products to cater to a growing consumer trend of health-conscious beverage choices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)